Job Description :
Marketing Associate - Crown Royal
Crown Royal, Diageo North America's 'Crown Jewel' and largest trademark by value, is a brand with extraordinary momentum. Led by a powerful insight that 'Status is not about what you have, but about what you give and how you give it,' Crown Royal has defied industry and category conventions, celebrating its purpose of Exceptional Generosity in culture and transcending whisky and spirits alike. The result: an industry leading, dynamic and modern luxury brand with a decade years of consistent growth. Since the brand's inception in 1939 as a gift for the King and Queen of England on their first trip to Canada, Crown Royal has always been known as 'the good stuff.'
Today Crown Royal competes in the highly competitive and rapidly evolving North American Whisky industry that extends across a complex range of segments including Blended Whisky, Flavored Whisky and Luxury Higher Marques. With a diverse range of category-leading and award-winning whiskeys, and an even more diverse drinker base across race, gender & geography, Crown Royal is poised to lead the current and future evolution of the category by reaching modern whiskey drinkers looking for more meaningful brands.
About the role:
We are seeking a high-performance marketing associate to help support the Crown Royal portfolio and drive sustainable growth for the brand. This position is responsible for managing our $100MM budget, supporting the team in our performance tracking and analysis, driving our internal marketing for all major programs, partnering with the pre-mix team in delivering the RTD/RTS strategy, and providing brand support across our commercial and experiential programming. In addition, this role will serve as the brand lead for all our military community engagement. The marketing associate role offers breadth, a high degree of autonomy and exposure to senior leadership.?Those who are hungry for the hustle, ambitious and seek to find true purpose in their work - this is the role for you. We are looking for a culturally curious team member who sees success in the delivery of flawless execution and takes pride shaping a legacy of such an iconic and purpose driven brand. The role also requires a strong sense of collaboration both within the team and across functions.
Role Responsibilities :
Support the Crown Royal brand team across our critical growth drivers with a focus on commercial and experiential programming for our biggest cultural platforms - NFL and Country Music
Lead the internal marketing planning and execution for all major communications and cultural activations within the portfolio
Assist and manage advertising and promotion budgets, budget workflow (inclusive of PO/finance management) regular budget reporting and ongoing investment optimization and M&E
Deliver business insights and performance analytics with regular / ad hoc reporting.
Liaise with Pre-Mix team in driving our brand equity across our RTD and RTS portfolios
Lead all community engagement and programming for our military community
Experience / skills required:
Undergraduate degree or equivalent experience required.
Demonstrated passion for brand building and the spirits category.
Skilled relationship builder and influencer - ability to motivate a complex commercial organization.
Strong quantitative thinking - comfort / fluent with data manipulation and analysis.
Ability to manage multiple projects effectively, prioritize and drive to action in a timely manner.
Performance motivated and driven to become a commercial expert.
Ability to manage large budgets in a structured and organized manner.
Positive outlook amidst challenges and effectively able to problem-solve.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our?ambition?is?to?create?the?best?performing,?most?trusted?and?respected?consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.?
Worker Type :
Regular
Primary Location:
3WTC
Additional Locations :
Job Posting Start Date :
2025-08-05
Salary Range:
Minimum Salary:
$74175
Maximum Salary:
$123625
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role's primary location.
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
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