Product Marketing Associate Director

Wolters Kluwer • Wichita, KS • 2d ago

We are seeking a dynamic and experienced Associate Director, Product Marketing to join our Nursing education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.

Key Responsibilities:

Market Research: Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.

Product Expertise: Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.

Product Launches: Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.

Campaign Execution: Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.

Lead Generation: Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.

Data Analytics: Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.

Competitive Analysis: Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.

Sales Collaboration: Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, supporting internal sales training, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids.

Gather customer insights by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.

Drive thought leadership initiatives by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.

Plan and manage marketing events , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field (Master's preferred).

8+ years of experience in product marketing , with at least 2+ years in higher education sales and/or marketing, required

B2B experience required

Demonstrated high level of critical thinking and decision making skills; ability to think strategically , prioritize and multitask effectively.

Advanced skills in conducting complex market research and competitive analysis .

Expertise in creating and refining compelling strategic messaging through various mediums.

Leadership skills and experience in project management .

Ability to work collaboratively in a fast-paced, cross-functional environment.

Strong understanding of healthcare education and its unique challenges.

Excellent written and verbal communication skills.

Proficiency in analyzing and interpreting complex data sets.

Proficiency in marketing automation tools and CRM software.

Analytical mindset with a focus on data-driven decision making.

Travel Requirements : This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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