About this role:
Wells Fargo is seeking a Growth Marketing Media Director to oversee a team responsible for developing, leading, and managing all paid media strategies for Consumer and Small Business Banking (CSBB).
This is a new role within the CSBB Growth Marketing organization, responsible for driving new customers and balance growth profitably via effectively leading a team of media strategists, channel, and optimization experts. This role is critical in helping CSBB deliver on new-customer growth and deposit growth targets via effective development and implementation of media strategies across all key customer segments.
This is a very high-visibility role that provides strategic oversight and guidance across all CSBB media activities, partners across the bank to coordinate media efforts and regularly interfaces with C-suite leadership across the Firm. Additionally, this role is responsible for the relationship management of our agency of record and other key vendors including the development and implementation of new pilot and innovations particularly related to AI/Gen AI. Must be a strong leader who can manage a direct team and influence cross-functional teams. This includes working with both internal colleagues and external partners, while also collaborating effectively with marketing leaders across CSBB and other lines of business.
Learn more about the career areas and lines of business at wellsfargojobs.com (https://www.wellsfargojobs.com/career-areas/) .
In this role, you will:
Lead a team responsible for all buying, planning and optimization across all paid media, content marketing and organic media strategies designed to acquire/drive growth across all retail consumer and small business customer segments
Deliver annual production goals allocated for paid media and content strategies
Provide leadership, mentorship, and development to a team of media planners, strategists, and channel optimization experts
Launch new pilots and innovations in partnership with key media relationships, including Google, Omnicom, etc.
Review analytical results to make business decisions to drive new customers and balance growth via effective media strategies
Partner across CSBB Marketing and other line-of-business marketing leaders to ensure media strategies are congruent and meet firm-wide business objectives
Provide ongoing performance updates related to CSBB Media strategies to CSBB CMO and other C-suite level executives
Manage allocation of people and financial resources for paid media including vendor relationships / scopes of work; additionally, manage all paid media vendor relationships
Develop a roadmap to drive innovative solutions to paid and organic media strategies, with a particular focus on AI/Gen AI technologies
Required Qualifications:
8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience
Desired Qualifications:
8+ years' experience in leading media strategies, particularly in video, radio and digital channels
Strong analytical understanding and business acumen
Ability to attract, retain and develop top diverse talent
Skilled at delivering clear, compelling presentations to senior executives and C-suite leaders
Highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
Extensive experience navigating a highly matrixed environment
Experience thriving in a fast-paced, highly matrixed environment
Deep experience reviewing and understanding analytical results to make business decisions to drive new customers and balance growth via effective media strategies
Experience developing roadmaps that drive innovative solutions to paid and organic media strategies, with a particular focus on AI/Gen AI technologies
Job Expectations:
Ability to travel up to 10% of the time
This position offers a hybrid work schedule
This position is not eligible for Visa sponsorship.
Posting Location(s):
401 S Tryon St. - Charlotte, North Carolina 28202
150 E 42nd St. - New York, New York 10017
333 Market St. - San Francisco, California 94105
Required locations listed.
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$159,000.00 - $305,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs (https://www.wellsfargojobs.com/en/life-at-wells-fargo/benefits) for an overview of the following benefit plans and programs offered to employees.
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Posting End Date:
19 Aug 2025
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo (https://www.wellsfargojobs.com/en/diversity/disability-inclusion/) .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy (https://www.wellsfargojobs.com/en/wells-fargo-drug-and-alcohol-policy) to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Req Number: R-475600
