Senior Media Consultant - Consumer & Small Business Banking

Wells Fargo • New York, NY • 4h ago

About this role:

Wells Fargo is seeking a Senior Marketing Consultant to lead organic media and affiliate marketing strategies for Consumer and Small Business Banking (CSBB). This role will be responsible for content strategies and effective media buying, planning and optimization designed to acquire new checking customers and drive deposit balance growth nationwide. This is a critical role in the CSBB Marketing organization and part of the media center of excellence serving consumer and small business banking goals.

In this role, you will:

Deploy paid media and content strategies, with a focus on organic search, including Google, Large Language Model platforms, and affiliate marketing

Lead the strategy, planning, and execution of our evergreen paid media campaigns and content strategies and work closely with business partners, our measurement team, and our media agency to measure and drive results

Regularly share plans and results with senior leadership to align on strategy and present opportunities for incremental investment and further optimization

Devise and execute an ongoing testing program in partnership with the Marketing Sciences team to continuously improve efficiency of paid media and content/ organic search related initiatives

Serve as primary point of contact to Wells Fargo's external media agency for affiliate marketing and partner closely with our Media Center of Excellence

Coordinate delivery of campaign metrics and insights to inform performance management and planning

Inform forecasting of campaign performance and optimal channel investment

Ensure adherence to legal, compliance, privacy regulations and policies related to marketing; ensure flawless execution of marketing channel controls, in partnership with the media agency and other internal partners

Required Qualifications:

5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Required Qualifications for Europe, Middle East & Africa only:

Desired Qualifications:

5+ years of experience actively managing, reporting on, and optimizing affiliate marketing and organic search optimization strategies

5+ years of experience working for or with paid media agencies and vendors

Experience with digital marketing platforms (e.g., DV360, Social media platforms, affiliate publishers, Google organic search)

Experience pulling data and preparing results for review with Senior business leaders

Experience marketing in regulated industry, and working closely with Legal and Compliance partners to market products in a manner that meets all regulatory standards

High proficiency in Excel and PowerPoint

Problem Solving/Critical Thinking - Ability to think strategically about downstream impacts for initiatives

Analytical/Technical mindset - Enjoy challenges and determining workarounds or alternatives in response to technical and/or regulatory limitations, leveraging data and market research

Experience with planning and executing multiple paid and organic media campaigns/projects simultaneously

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$87,000.00 - $168,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs (https://www.wellsfargojobs.com/en/life-at-wells-fargo/benefits) for an overview of the following benefit plans and programs offered to employees.

Health benefits

401(k) Plan

Paid time off

Disability benefits

Life insurance, critical illness insurance, and accident insurance

Parental leave

Critical caregiving leave

Discounts and savings

Commuter benefits

Tuition reimbursement

Scholarships for dependent children

Adoption reimbursement

Posting End Date:

14 Aug 2025

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo (https://www.wellsfargojobs.com/en/diversity/disability-inclusion/) .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy (https://www.wellsfargojobs.com/en/wells-fargo-drug-and-alcohol-policy) to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

Req Number: R-475601

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