Market Development and Planning, Manager

Newell Brands • Atlanta, GA • 15h ago

Job ID: 5795

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact-supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Job Summary:

The role of Market Development & Planning Manager is to help drive market share and profit growth through development of go-to-market strategies for brand that are optimized across channels and customers. This individual collaborates with brand marketing, customer planning and sales to improve cross channel assortment, pricing strategy, innovation pipeline and new business development.

Role / Purpose:

A Segment expert that serves as a unified voice of the segment/brand to the customer team and a unified voice of the customer/customer team to the segment/brand.

Interprets actionable, integrated category, consumer, shopper market insights

Translates market knowledge and insights to drive Newell segment/brand and retail customer growth

Facilitates/creates channel-tailored category plans, supporting segment/brand initiatives, DSMP blueprints and Newell financial and DSMP targets

Ongoing monitoring and refining of category plans, initiatives & targets

MD&P Leader Leads:

GTM Strategy - setting an actionable vision to drive category consumption through sustainable / increased purchases of Newell Brands

Guides the development of winning selling stories for top customers leveraging deep category, brand, consumer and shopper understanding

Integrates MD&P with the Enablement Teams

Leverage learnings from team counterparts (e.g. Category Development, CSI, RGM, Sales Ops etc.) to deliver impactful guidance to the brand and sales team.

Serves as the expert in the brand / segment to the Customer Team

Partners with Finance to develop Financial Projections and Brand Guardrails

Brand Leadership Team representative (as appropriate)

Customer Engagements:

Key contributor and co-representative of the Segment / Brand with top customers representing consumer / shopper insights and data to make recommendations

Enables successful selling engagements by supporting Sales led customer meetings (e.g. business reviews, line reviews, product/segment deep dives, shopper insights, etc.)

Key Knowledge and Skills:

Expert in the brand and category

Deeply understands the role of the brand and category for each retailer

Understand & represents top retailer dynamics and considerations

Story telling - Ability to partner with Category Development to develop national selling stories

Category knowledge and ability to translate consumer & shopper insights into action plans for retailer

Proficiency in data analysis- ability to analyze market and category data and identify key opportunities

Responsibilities:

Liaison between Sales and Brand to build strategies to win

Annual Category Management Plan and corresponding Selling Story

Channel & Customer Specific Strategy Creation & Implementation

Develop and implement go-to-market strategies including product pricing, new product launches and promotional activities.

Connects with RGM Function for Investment Choices

Creates DSMP Playbooks (Perfect Omni Store)

Sets & Communicates DSMP Targets

Partners with Customer Team on Customer Specific Opportunities (when needed)

Translates Brand Innovation into Customer Strategies for Growth

Feeds All Customer & Innovation Opportunities to Brand Teams as the voice of the customer

DSMP Tracking to refine the Plan and Investments as needed

S&OP Forecasting & Optimization across Category of responsibility

Key Qualifications:

Bachelor's Degree; required

5+ years of experience with a CPG or durable company, ideally in channel management, brand management, insights, or sales, preferably with retail/ mass channel

Demonstrated experience managing a minimum or $10-20M book of business

Experience working in a matrixed organization with demonstrated ability to partner with multiple teams to achieve results.

US retail customer knowledge

Experience working with syndicated POS and Panel Data

Strong business acumen with the ability to influence different cross functional partners

Demonstrated ability to calculate \ manage risk and effectively manage change

Excellent communication skills, both written and verbal

Ability to travel 25% of the time

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Go to Apply

Customer Service Associate

Intermountain Health • Atlanta, GA • 17h ago

Management & Administrative

Job Description: A Customer Service Associate II is responsible for handling inbound and outbound calls or email contacts to assist patients and internal customers with billing inquiries, complaints, and requests. The ro...

17h ago

Go to Apply

General & Product Liability Complex Claim Examiner - Multi-State Preferred - Hybrid - Sedgwick Office

Sedgwick • Atlanta, GA • 17h ago

Management & Administrative

By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experi...

17h ago

Go to Apply

Senior Service Application Engineer-Remote

CBRE • Atlanta, GA • 18h ago

Management & Administrative

Senior Service Application Engineer-Remote Job ID 231906 Posted 04-Aug-2025 Service line GWS Segment Role @type Full-time Areas of Interest Engineering/Maintenance, Facilities Management Location(s) Milwaukee - Wisconsin...

18h ago

Go to Apply

Service Desk Agent II

ASM Research, An Accenture Federal Services Company • Atlanta, GA • 18h ago

Management & Administrative

General Summary Provides remote Tier 1 technical end user support to an enterprise of roughly 4500 users in a Microsoft Windows environment. Work on a team of Service Desk technicians to resolve and escalate user inciden...

18h ago

Go to Apply

General Product and Liability Complex Claim Advisor - Multi-State Licensing Preferred - Hybrid - Sedgwick Offices

Sedgwick • Atlanta, GA • 18h ago

Management & Administrative

18h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.