About the Business:
LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Insurance vertical, we provide customers with solutions and decision tools that combine public and industry specific content with advanced technology and analytics to assist them in evaluating and predicting risk and enhancing operational efficiency. Our insurance risk solutions help drive better data-driven decisions across the insurance policy lifecycle all while reducing risk. You can learn more about LexisNexis Risk at the link below. Insurance Risk Solutions (https://risk.lexisnexis.com/insurance)
About our Team:
LexisNexis Risk Solutions is seeking a marketing manager to join our Insurance marketing organization. This is a rare opportunity to join a dynamic, high performing marketing team supporting a high-growth advanced analytics and data technology business to promote solutions that improve and protect lives.
About the Role:
The Marketing Manager is responsible for initiating and driving marketing strategies and plan development for various data analytics solutions for the insurance industry, including our identity management and insurance acquisition and retention solutions. This position will manage and support marketing activities including but not limited to value proposition and messaging development, demand generation activities (digital advertising, content marketing, email communications, events and webinars), content and sales tool development, and industry specific marketing communications to internal and external stakeholders. This role will work with marketing leadership, business stakeholders, product management, sales, marketing centers of excellence and other functional areas to ensure that marketing efforts are on target/on brand and meet the needs of the organization from a lead generation, customer retention and thought leadership position, including:
Responsibilities:
Developing fully integrated strategic marketing plans with objectives for awareness, demand generation and retention
Executing marketing deliverables and tactics such as direct mail, digital advertising, email marketing, events, social media marketing, webinars, etc.
Creating high impact messaging and thought leadership content such as eBooks, infographics, white papers and more for web, social, blogs, video, print, etc.
Overseeing creative development of marketing materials and coordinating promotion activities with internal stakeholders, and external agencies/ vendors
Working with various stakeholders for go-to-market product launches including development of communications, materials and promotions
Tracking, analyzing and reporting marketing results per initiative
Other duties as assigned
Requirements:
4-year College Degree (preferably in Marketing, Communications or Business) or equivalent in work experience.
A minimum of 7-10 years in-depth, business-to-business consultation and strategy development. Experience with Information Technology, Data Analytics and Start-up organizations preferred. Insurance industry marketing experience a plus.
Proven written and verbal communication skills
Extensive experience in messaging and value proposition development
Substantial content marketing experience including the ability to create content for various mediums, and supervise contract writers and agencies for desired output.
Experience in leading projects in their entirety and in handling multiple projects with strong project management
Experience in working in a matrixed environment with multiple stakeholders and partners
Experience in handling vendor relationships on all levels
Experience in using contact management systems, CRM and/or marketing databases
Experience with budgeting and planning processes
Experience with integrated lead generation/nurturing, up-sell/cross-sell, and retention programs and processes
Working for you:
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
Learn more about the LexisNexis Risk team and how we work
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.
Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.
Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.
