Marketing Coordinator

LifePoint Health • Gallatin, TN • 9h ago

The Marketing & Communications Coordinator supports marketing and communications for a designated LifePoint facility. The Coordinator is responsible for implementing marketing and communications strategies for the market, working collaboratively with all hospital departments and affiliated medical groups to ensure all advertisements, communications, collateral materials accurately reflect and support LifePoint brand and message expectations.

Reports to: Director - Marketing & Communications

Implements strategic marketing and communication plans, including:

Website and social media

Internal communications (employees and physicians)

Public relations/earned media

Paid media strategies (traditional, digital and CRM)

Coordination/engagement of sponsorships and in community events

Management of current project software, and any other support software

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Maintain digital platforms including website, social media, physician directory and online listings.

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Serve as on-site representation of marketing and communications in meetings, as needed.

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Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.

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Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity.

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Support community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.

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Support the HSC Communications and Marketing Departments on additional projects and tasks as needed.

Minimum Education Bachelor's degree in Communications, Marketing, Journalism, Public Relations or related field - Required

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Required Skills Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision. Must be able to work in a stressful environment and take appropriate action. Excellent writing and editing skills needed. Public relations skills, graphic design, photography, basic video filming and editing skills, website CMS knowledge, basic HTML knowledge, and experience with managing social media content for brands or businesses.

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Minimum Work Experience Related Marketing Experience - Preferred

Job: *Marketing/Communications/Sales

Organization: *HighPoint - Sumner Corporate Offices

Title: Marketing Coordinator

Location: Tennessee-Gallatin

Requisition ID: 7457-12891

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