Digital Marketing Specialist

COUNTY MATERIALS • Marathon, WI • 20h ago

JOB REQUIREMENTS: The County Materials Family of Companies manufactures
and delivers concrete construction products to meet the demand for
growing communities. We rely on our talented and dedicated team members
to provide reliable products with personalized service. We are seeking a
Digital Marketing Specialist in Marathon City, WI Join our dynamic and
collaborative marketing team as a Digital Marketing Specialist, where
you\'ll play a key role in driving our brand\'s online presence and
campaign performance. This position focuses on developing and executing
digital strategies across SEO, SEM, social media, and email marketing to
help us reach new audiences and deepen engagement with our current
customers. Job Duties: Plan and implement multi-channel digital
marketing campaigns (social, SEO, SEM, email). Conduct keyword research,
manage on-page SEO, and build internal link strategies. Collaborate
across departments to align content and marketing initiatives. Define
KPIs and report on campaign performance (CTR, ROAS, conversions, etc.).
Recommend improvements to digital layouts, calls-to-action, and user
experience. Use marketing automation and A/B testing tools to improve
lead generation and nurturing. Monitor industry trends and ensure
compliance (CAN-SPAM, digital privacy laws). Manage budgets, vendor
relationships, and campaign spend. Work Environment: Professional office
setting with standard office equipment Collaborative team environment
with cross-functional interaction Primarily indoor work with consistent
computer use Occasional travel for conferences, trade shows, or team
events Physical Requirements: Prolonged periods of sitting and working
at a computer Ability to read and interpret screen-based materials
Effective verbal and written communication skills for meetings and
collaboration Occasional lifting of lightweight items (such as a laptop
or presentation materials) Occasional travel for trade shows,
conferences, or team meetings Experience & Qualifications: Bachelor\'s
degree in... For full info follow application link. County Materials
Family of Companies are committed to providing equal opportunity in
employment and advancement to all qualified individuals and, in
accordance with applicable federal and state statutes and regulations,
prohibiting discrimination in employment on the basis of race, color,
creed, religion, national origin, ancestry, age, sex, sexual
orientation, gender identity, gender expression, marital status,
pregnancy, familial status or status with regard to public assistance
program, genetic information, disability, military service, protected
veteran status, honesty testing, arrest record, or conviction record.
The equal employment opportunity policy covers all aspects of the
employment relationship including, but not limited to, recruitment,
interviewing, screening, testing, selection, placement, evaluation,
transfer, promotion, tenure, compensation, benefits, training, and
termination. *** APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/CD744C12F92B49AC

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