Marketing and Graphic Designer
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Marketing and Graphic Designer
Salary
$55,905.00 - $75,472.00 Annually
Location
City Hall - Casper, WY
Job Type
Full-Time
Job Number
1282-03
Department
Public Services Department
Division
Public Engagement (115)
Opening Date
07/29/2025
Closing Date
8/17/2025 11:59 PM Mountain
Description
Benefits
Questions
Class Summary
Assigned to: Public Engagement
Please include a portfolio of relevant examples to your application
Are you a creative problem-solver with a passion for graphic design and public communication? The City of Casper is seeking an experienced Marketing and Graphic Designer to help lead our visual storytelling, branding, and community engagement efforts.
In this exciting role, you'll play a key part in how we communicate with Casper's citizens through print, web, and social media platforms. From campaign development to design execution, your work will help inform, engage, and inspire the community.
What You'll Do:
Design compelling graphics, publications, and visual materials that align with the City's brand.
Support marketing, public information, and public engagement initiatives across departments.
Maintain and update City web content; assist with front-end development and digital presence.
Create and manage content for social media platforms and e-marketing campaigns.
Help coordinate public outreach efforts and community events.
Monitor design trends and engagement data to inform creative strategy.
Incumbent is responsible for the oversight of marketing, public information, and public engagement activities and the graphic design elements of these responsibilities for City of Casper with emphasis on developing public information for City of Casper Utility customers and utilizing all modes of media.
REPORTING STRUCTURE:
Receives general supervision from the Manager of Public Engagement or higher-level management staff.
Typical Class Essential Duties
Provides assistance and support for communication, marketing, public information, and public engagement projects, initiatives, and events as assigned.
Analyzes data, as well as performance metrics, to help shape marketing, public information, and public engagement strategies.
Assists with front-end development of the City's website, creates new web content, and
regularly performs website maintenance.
Collaborates with the Public Engagement staff and others to plan, develop, implement, and manage communication, marketing, public information, and public engagement initiatives.
Develops and maintains graphic and brand standards and assists in implementation and maintenance throughout the organization.
Creates concepts and provides graphic and visual design for flyers, posters, brochures, publications, annual reports, PowerPoint presentations, and similar print material, as well as digital format graphic design on the City's website, social media, branding, and iconography, form design, and other special services as required.
Assists with the City's social media presence including social strategy, content development, and audience interaction.
Coordinates assigned projects; identifies and reports progress to help keep the projects on track.
Monitors web trends, social media trends, and e-marketing best practices to recommend for implementation.
Represents the City of Casper by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner while continuously maintaining a positive customer service demeanor.
Performs other duties of a similar nature or level.
Knowledge (position requirements at entry):
Knowledge of:
-Marketing, public information, and community relations.
-Graphic and visual design principles.
-Adobe Creative Suite (InDesign, Photoshop, Illustrator, and Lightroom)
-Basic writing.
-Website management, including front end development.
-Social media, print, electronic, radio/television and other media used to distribute public information.
-Photography and photo editing.
-Confidentiality and pertinent privacy laws.
-Customer service principles.
-Public Information Act, its application, and compliance requirements.
-Basic math.
-Record keeping and file management principles.
-Applicable Federal, State, and local laws, rules, regulations, codes, and/or statutes.
-Modern office procedures, methods and use of technological equipment including database management.
Abilities (position requirements at entry):
Ability to:
-Communicate effectively verbally and in writing.
-Routinely demonstrate the City of Casper core values.
-Apply graphic and visual design and marketing principles.
-Learn and promote public utilities of the City of Casper.
-Maintain confidentiality.
-Analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals.
-Work on collaborative projects that include publications, print, web/electronic media, photography, video, and social media.
-Organize information in an easily retrievable fashion.
-Solve complex visual communication challenges.
-Create presentations and speak in public.
-Maintain a neat and professional appearance.
-Follow written and verbal instructions and direction.
-Operate modern office equipment, software, and operating systems/applications.
-Follow all City safety rules and procedures and immediately report all accidents/incidents or unsafe conditions to a supervisor.
-Establish and maintain effective working relationships with those contacted in the course of work.
Skills (position requirements at entry):
Skill in:
-Marketing and communication methods and strategies with all media @types.
-English grammar.
-Graphic and visual design.
-Utilizing programs in Adobe Creative Suite (InDesign, Illustrator, Photoshop, and Lightroom) to create graphic and visual design.
-Website management, including front end development.
-Social media, print, electronic, radio/television and other media management used to distribute public information.
-Gathering information; preparing graphics and pictures for newsletters and publications online and print formats.
-Dealing in a courteous, knowledgeable, and tactful manner with staff and general public.
-Working on several projects or issues simultaneously.
-Program and project management.
-Public speaking.
-Operating modern office equipment, software, and operating systems/applications.
-Oral and written communication, sufficient to exchange or convey effective information and to receive work direction.
Training, Experience & Certifications
EDUCATION and EXPERIENCE
-High school diploma or equivalent (G.E.D.) required.
-Minimum of three (3) years of professional experience in marketing, public engagement, and graphic design. Public sector/local government experience is preferred.
-Associate's and/or Bachelor's Degree in Marketing, Communications, Graphic Design, or a closely related field preferred, or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job as listed below.
LICENSING and CERTIFICATION REQUIREMENTS
-Possession of a valid Wyoming Driver's License preferred.
Supplemental Information & Physical Requirements
The above job description is intended to represent only the key areas of responsibilities; specific position assignments will vary depending on the business needs of the department.
Women, minorities, and individuals with disabilities are encouraged to apply.
Employment with the City of Casper is contingent upon a successful background screen and pre-employment drug test. Applicants who have failed a pre-employment screen or have been terminated from the City of Casper are ineligible for employment consideration for 12 months. You will become eligible for consideration 12 months from the date of your incident (pre-employment screen or termination).
As a condition of employment, the successful candidate must utilize direct deposit for payroll purposes.
Driving records are required for all new employees regardless of the position's driving requirements. If the employee has not held a Wyoming driver's license for the last three years, the employee must provide at their own initiation and expense a driving record from their previous state(s) of residence.
Physical and Environmental Conditions:
City of Casper employees in data creation and modification, security sensitive or safety and protective positions are subject to pre-employment drug testing. Some employees may be subject to random drug testing if their responsibilities include:
-Emergency response/rescue
-Handling or working with hazardous materials, including chemicals as well as solid and liquid waste
-Operating or maintaining water and wastewater systems
-Writing or modifying code, maintaining, or modifying City data systems including work on networks, servers, and communication systems
CDL operations and driving
Operating power-driven machinery or equipment
Creating or modifying health, financial, security and/or risk documents or assessments
Working with or directing minors
Positions in this class typically require: stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, talking, hearing, seeing and repetitive motions.
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Incumbents in this position typically work indoors in an office environment and are subject to the common noises associated with office work including telephones, copiers, and printers. The position requires frequent sitting, typing, and customer contact, both by telephone and in person. This position may also require going out in the field to better understand Utilities and other City of Casper operations; personal protective equipment such as safety toe shoes, eye protection, safety vest, and
hard hats be required for fieldwork.
Working at the City of Casper
The City of Casper offers a variety of benefits to qualifying full-time employees. For more information on any of our benefits, please call Human Resources at (307) 235-8344.
For positions that qualify:
Benefit Programs: Look at these amazing benefits:
CIGNA Health
Delta Dental
VSP Vision
Medical Reimbursement Account, Flexible Spending
MASA Supplementary Ambulance Care
Voya Supplementary Hospital, Accident, and Critical Illness Plans
Short-term and Long-term Disability Options
Life Insurance
457/IRA Retirement Options
Employees Family Assistance Program (EFAP) Free Counseling Services
Pet Insurance
Legal Shield/ID Shield
Eleven Paid Holidays Annually
Wyoming Retirement System - Retirement Income for life. Employer match exceeds employee contribution.
Public Employee Pension Plan:
Employer 9.37% Employee 9.25%
Law Enforcement Pension Plan
Employer 10.6% Employee 6.6%
Paid Fire B Pension Plan
Employer 16.00% Employee 11.245%
Paid Time Off (PTO): The City of Casper (City) recognizes that a period of leisure, or recreation, away from the job is beneficial. A new full-time employee will receive an advance of 80 PTO hours on their start date. Each full-time employee's PTO accrual is limited to a total of 720 hours, which equates to 18 weeks (40-hours per week) of PTO.
Tuition Reimbursement: Reimbursement % is based on grade level received. Includes books and some fees.
Public Service Loan Forgiveness (PSLF): The City of Casper may qualify you to receive student loan forgiveness under the Public Service Loan Forgiveness. Visit https://studentaid.gov/pslf/ to learn more and understand whether you may be eligible.
CredibleMind: Mental health and wellness resources at healthynatrona.crediblemind.com. This robust platform offers:
Assessment Tools
21 different mental health assessments to help you understand your wellness needs
Extensive Resource Library
Over 100 mental health and well-being topics
Articles, podcasts, insights, tips, facts, videos, apps, books, and current news
Interactive Learning Lab with wellness series and practices
Community resources and online courses
Employee Assistance Program: Free counseling available to employees and their immediate family members.
Ergonomic Assessments: Review of your workstation and recommendations made by our Risk Management team to ensure a safe and comfortable work environment.
Additional Benefits and Annual Fun Events:
Service Awards Luncheon - To recognize and celebrate years of service, employees who reach a 5-year milestone with the City are invited to an annual luncheon. This event includes catered food, awards, and great door prizes.
Annual Employee Golf Tournament - Swing into Fun: Join us for our annual employee golf tournament. This event is typically in late Summer at our Municipal Golf Course and offers food and door prizes. Open to current employees, retirees, and family members.
Employee Holiday Breakfast - Indulge in a delicious hearty breakfast and enjoy the company of the great employees at the City of Casper. We invite all employees to kick off the holiday season with our Annual Holiday Breakfast.
Chili Skate Night - Lace up your skates! Get ready to glide and slide at our Employee Chili Skate Night at the Casper Ice Arena. Employees and their families are invited to join us for an evening of icy fun and delicious chili.
Wellness Programs - Drawings for cash prizes for participants. Free access to the Casper Recreation Center for qualifying employees.
Leadership and Employee Development - We believe in nurturing talent, empowering individuals, and cultivating a culture of growth and success. Human Resources provides employee training and mentoring opportunities to foster leadership and employee development within our organization.
