Marketing Strategist

Sedgwick • Lansing, MI • 3d ago

By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve.

Newsweek Recognizes Sedgwick as America's Greatest Workplaces National Top Companies

Certified as a Great Place to Work®

Fortune Best Workplaces in Financial Services & Insurance

Marketing Strategist

PRIMARY PURPOSE : To provide support to the Marketing Director for all market development research initiatives, brand development programs and marketing positioning, and collateral development; to work with the Communications team on marketing related programs identified; and to gain approval of new materials.

ESSENTIAL FUNCTIONS and RESPONSIBILITIES

Responsible for design and marketing support for strategic marketing plans, working with in-house and outside resources to design high-impact materials programs to acquire and retain Sedgwick customers across all lines of business.

Responsible for designing content developed for Sedgwick services.

Responsible for design related to webinar marketing, flyers promotions, direct marketing campaigns, and email blasts.

Strategizes with internal division leaders including research, analysis, logistics, and overall coordination of projects.

Maintains a working knowledge of all aspects of property, casualty, and disability TPA services including claims, managed care, and ancillary services such as alternative risk to support national marketing programs.

ADDITIONAL FUNCTIONS and RESPONSIBILITIES

Performs other duties as assigned.

Supports the organization's quality program(s).

Travels as required.

QUALIFICATIONS

Education & Licensing

Bachelor's degree from an accredited college or university preferred. Concentration in design, marketing, or communications preferred.

Experience

Six (6) years of experience in marketing or corporate communications design or equivalent combination of education and experience required.

Skills & Knowledge

Excellent oral and written communications, including presentation skills

PC literate, including Microsoft Office products

Demonstrated skills in marketing, writing, editing, design, promotions, sales support, strategy

Electronic marketing skills

Competitive intelligence focus

Layout and design skills

Attention to details, deadlines, and budget restraints

Excellent organizational skills

Excellent interpersonal and diplomacy skills

Ability to manage multiple and changing priorities

Ability to work in a team environment

Ability to meet or exceed Performance Competencies

WORK ENVIRONMENT

When applicable and appropriate, consideration will be given to reasonable accommodations.

Mental : Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines

Physical : Computer keyboarding, travel as required

Auditory/Visual : Hearing, vision and talking

NOTE : Credit security clearance, confirmed via a background credit check, is required for this position.

The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.

Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.

If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.

Sedgwick is the world's leading risk and claims administration partner, which helps clients thrive by navigating the unexpected. The company's expertise, combined with the most advanced AI-enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see sedgwick.com

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