Marketing Technology Administrator

GOJO Industries, Inc. • Akron, OH • 2d ago

Information about #32294 Marketing Technology Administrator Work Location: This role works from our offices in Akron, Ohio every Tuesday and Wednesday, and works remotely other weekdays Formulated to Care For more than 75 years, GOJO, Makers of PURELL has been powered by people who are energized by helping the world experience greater health and well-being. The positive impact of our PURELL hand and surface hygiene solutions is driven by our global community of highly collaborative and talented team members who love to learn, innovate, care for each other, and deliver our Purpose of Saving Lives and Making Life Better. Role Objective The Marketing Technology Administrator is responsible for the configuration, integration, and ongoing optimization of marketing technology platforms. This role ensures that systems such as marketing automation tools, CRM, and analytics platforms are seamlessly connected, scalable, and aligned with business objectives. Working closely with marketing, sales, IT, and external vendors, the administrator supports campaign execution, lead management, and performance tracking. This role empowers marketing teams to deliver personalized, measurable, and efficient customer experiences. Essential Functions and Responsibilities Administer and maintain marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Outreach IO, ZoomInfo etc.) Integrate marketing tools with CRM systems and other platforms Support marketing and sales teams by troubleshooting issues and providing training as needed Drive integration and testing of other technologies that bring added value into the Marketing Technology network Build and manage email campaigns, nurture workflows, and lead scoring models Oversees the creation, maintenance and delivery of email marketing plans including landing page development and workflow automations as needed Aggregate data best practices with CRM and marketing automation system by monitoring and processing data updates, email bounce backs and subscription preferences Collaborate with content and design teams to execute campaigns and A/B tests Monitor deliverability, engagement, and conversion metrics to optimize performance Integrate data from multiple sources (CRM, web analytics, social media, etc.) for comprehensive reporting Support attribution modeling and customer journey analysis Maintain detailed documentation of system configurations, workflows, and integrations to support scalability and knowledge sharing Provide flexible support across functions as business needs evolve Data Management & Compliance: Monitor and maintain data quality across all marketing systems to ensure accurate tracking, reporting and campaign performance Ensure all email campaigns comply with industry best practices and legal/regulations, including CAN-SPAM, GDPR and CCPA Maintain clean and segmented databases for targeted marketing Implement best practices for data hygiene, governance, and lifecycle management Support regular audits and documentation of data processes to ensure transparency and accountability Education and Experience

Required work experience: minimum three (3) years' experience in marketing automation, CRM and data integration tools required

Bachelor's degree (or equivalent experience or certifications) in Marketing automation platforms, Data Analytics, or related field acceptable with other required experience

Familiar with APIs, integrations, and data flow between systems

Proficiency in platforms such as HubSpot, Marketo, Salesforce (Account Engagement), ZoomInfo

Excellent communication, collaboration, and project management skills

Familiarity with HTML/CSS and email marketing best practices

Supervision/Coordination Reports to Marketing & Sales Analytics Director This role does not directly supervise

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