JOB REQUIREMENTS: Heartland Technology Group Description: Position
Summary: The Marketing Manager is responsible for overseeing the
strategy, management, and execution of all marketing initiatives across
digital marketing, field marketing, brand and communications, and
marketing/sales campaigns. This role entails leading diverse teams,
managing resources, and ensuring alignment with organizational goals to
drive engagement, brand strength, and revenue growth. Roles and
Responsibilities/ Essential Functions: Leadership and Development: Lead
and inspire marketing teams, fostering collaboration and professional
growth. Recruit and hire team members, set and achieve goals, conduct
performance reviews, and provide feedback and corrective action. Ensure
adherence to operational procedures, policies, and standards, as well as
recommending and implementing internal process improvements for
efficiency. Set regional/individual goals for Marketing teams to align
with sales organization objectives and report on performance through
PowerBI. Refine account-based marketing strategy with sales, including
chart of accounts, target customer profiles, tiering, heatmaps, and
sales plays. Review ABMx trends to assess effectiveness. Evaluate team
structure for efficiency and organizational satisfaction, drive
engagement and alignment across sales, service, operations, and finance.
Allocate resources efficiently across teams to ensure optimal
productivity and performance. Digital Marketing: Design and implement
marketing strategies to raise awareness of HBS and generate leads
through HBS.net. Oversee the team responsible for managing social media
channels, ensuring consistent branding and engagement. Supervise the
creation and distribution of email newsletters and regular customer
communications. Manage partner campaigns, digital advertising
strategies, and analytics to track performance and ROI. Field Marketing:
Lead the team handling in-person events, customer entertainment
initiatives, conferences, and trade shows. Coordinate webinars and
virtual events to engage target audiences effectively. Organize all HBS
conferences (Innovate, HBS sales conferences, Internal summits, Secure
Iowa, ServiceFest, etc.). Brand and Communications: Direct the
development and maintenance of the brand language manual to ensure
consistent usage and messaging. Oversee all aspects of brand experience
to attract and retain clients, employees, partners, and other
stakeholders. Manage the creation of marketing and sales collateral,
sell/data sheets, and sales enablement materials. Supervise website
content, including landing pages, blog articles, videos, and graphics.
Develop integration plan for acquisitions or growth to new markets,
assist with integrations as needed. Work with HBS\'s business units to
enhance and develop branding, content and training resource for the
sales organization on the HBS Sales Playbook. Campaigns and Partner
Relations: Enable sellers to pursue customers and prospects through
innovative campaigns promoting products, services, and solutions from
HBS and its partners. Analyze sales data against marketing budgets and
profit margins, leveraging effective campaigns, and create cross-selling
plays involving sales, inside sales, and marketing. Develop strategies
to maximize customer engagement and conversion rates. Enhance engagement
with key vendors in the channel/region, manage relationships with HBS
regional partners and the Partner Relationship team, provide leadership
for vendor, service, finance, and operational escalation issues,
collaborate with partners (Microsoft, Cisco, HPE, Verkada, etc.) to
maximize value. Marketing Budget Management: Collaborate with leadership
on budget and company direction, managing fiscal year budget and finance
including expenditures and projections. Monitor spending and optimize
expenditures to achieve maximum ROI. Requirements: Competencies: Active
ListeningAbility to actively attend to, convey, and understand the
comments and questions of others. Adaptability Ability to adapt to
change in the workplace. Assertiveness Ability to act in a
self-confident manner to facilitate completion of a work assignment or
to defend a position or idea. Business Acumen - Ability of the
individual to understand and discriminate between various business
related topics and issues. This includes insight into, and understanding
of, specialized business concepts. Coaching and Development ability to
provide guidance and feedback to help others strengthen specific
knowledge/skill areas. Communication - Ability to promote understanding
through exceptional written, oral, interpersonal, and presentation
skills. Conflict Resolution Ability to deal with others in an
antagonistic situation. Decision Making Ability to make critical
decisions while following company procedures. Delegating Responsibility
Ability to allocate authority and/or task responsibility to appropriate
people. Financial Aptitude Ability to understand and explain economic
and accounting information, prepare ad manage budgets, and make sound
long-term investment decisions. Honesty / Integrity Ability to be
truthful and be seen as credible in the workplace. Innovative Ability to
look beyond the standard solutions Leadership Ability to influence
others to perform their jobs effectively and to be responsible for
making decisions. Problem Solving Ability to find a solution for or to
deal proactively with work-related problems. Relationship Building
Ability to effectively build relationships with customers and
co-workers. Resource Management Ability to obtain and appropriate the
proper usage of equipment, facilities, materials, as well as personnel.
Strategic Planning ability to develop a vision for the future and create
a culture in which the long range goals can be achieved Time Management
Ability to utilize the available time to organize and complete work
within given deadlines Required Experience: 3+ years of Leadership
experience 5+ years of Marketing experience Power BI and Marketing
Analytics experience Proven track record of building successful ABM
campaigns Preferred Experience: Experience utilizing ConnectWise Project
management and strategic planning experience Required Skills, Education
and/ or Certifications: Bachelor\'s Degree in Marketing, Business, or
related field Proficient skills, knowledge, and abilities with Microsoft
Excel, PowerPoint and CRM systems Preferred Skills, Education and/ or
Certifications: Masters of Business Administration Equal Opportunity
Employer Including Disabled and Veterans #HBS PI275872193 ***
APPLICATION INSTRUCTIONS: Apply Online:
https://www.click2apply.net/xbWOxyf2wg7ZnHwEGul4Wk
