Product Marketing Apecialist

TEKsystems • Broomfield, CO • 9h ago

TEKsystems client, a leader in the global software space, is in need of a Product Marketing Specialist. The Product Marketing Professional is responsible for driving the adoption and growth of a defined product portfolio. This role acts as the "voice of the customer," conducting research to understand customer needs and the customer journey from sale to implementation. By developing a deep understanding of the industry, personas, and competition, this individual will create go-to-market strategies and differentiated messaging that empowers sales and marketing teams to effectively communicate product value. In this role, you will become a subject matter expert in both the technology category and the market segment it serves.

Product Marketing Ownership: Owns product marketing responsibility for multiple products or a single portfolio, serving as the "evangelist" for assigned products by being able to understand and communicate what is important to the buyer / user personas and the product value proposition.

Cross-Functional Collaboration: Build strong, inclusive cross-functional partnerships with partnerships with product management, sales, marketing, and learning and enablement teams to execute go-to-market strategies, product launches, and research initiatives.

Go-to-Market Strategy: Develops and executes comprehensive go-to-market plans including facilitation of cross-functional meetings and ensuring alignment across teams.

Messaging and Value Propositions: Develop differentiated messaging and value propositions for structural engineering market, including positioning statements, messaging framework, persona profiles, encompassing firmographics, technographics, and psychographic insights learned directly from the field.

Voice of Customer and Market Research: Conducts quantitative and qualitative market research to understand and present on industry trends, customer needs, buyer personas, and the competitive landscape, informing strategy and strengthening the AECO technology portfolio.

Pricing and Packaging: Influences and executes product pricing and packaging decisions.

Sales Enablement: Partners with the learning and enablement team to develop and execute product sales enablement, including the creation of sales enablement materials and courses specific to assigned products

Marketing Enablement: Enable and collaborate with the marketing team to execute key marketing deliverables that articulate value propositions and drive pipeline and bookings.

Competitive Analysis: Understand the competitive landscape for the assigned products, and articulate key differentiators

Skills

Product marketing, Marketing strategy, Marketing campaign, Collaboration, Voice of Customer and Market Research, Strong written and verbal communication skills, project management, B2B Software Market, Construction Industry, Passion to learn

Additional Skills & Qualifications

BS/BA degree, preferably in marketing or business

5+ years in a product marketing or related role

Compensation and Duration:

Compensation is dependent on experience, and currently targeting between $30-$40/hr through TEKsystems for a 6 month contract.

Location:

This role is a hybrid opportunity 3 days a week onsite in Broomfield, CO.

Pay and Benefits

The pay range for this position is $30.00 - $40.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

Medical, dental & vision - Critical Illness, Accident, and Hospital - 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available - Life Insurance (Voluntary Life & AD&D for the employee and dependents) - Short and long-term disability - Health Spending Account (HSA) - Transportation benefits - Employee Assistance Program - Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a hybrid position in Broomfield,CO.

Application Deadline

This position is anticipated to close on Jul 25, 2025.

h4>About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

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