Field Marketing Manager
Apply (https://jobs.cisco.com/jobs/Login?projectId=1443705)
Location:Offsite, RTP, North Carolina, US
Alternate LocationMinnesota; Central US
Area of InterestMarketing and Communications
Compensation Range109700 USD- 187700 USD
Job TypeProfessional
Technology InterestAI or Artificial Intelligence
Job Id1443705
The application window is expected to close on: 7/25/25
NOTE: Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.
Meet the Team
In Americas Field Marketing, we drive growth across the customer lifecycle by influencing and activating key demand generation and customer experience levers across Cisco. We are responsible for driving business outcomes partnering with sales. We have intimate customer knowledge. We run the last mile and are accountable for pipeline & revenue impact!
Your Impact
In this role, you'll be a business partner to the Area Vice President and serve as a customer and territory expert for the Global Enterprise Segment in the Central Area. This includes:
Collecting and communicating competitive landscape and insights, the biggest opportunities and threats, top accounts/deals, and contact landscape to Sales, Customer Success, product teams, and Partners.
Owning the marketing strategy and execution for your territory, including crafting and implementing plans within target accounts based on deep customer and market insights and Sales' priorities. Collaborate with Cisco Marketing and Product Marketing to align execution, develop a target account focus list, participate in account/territory planning, ensure process adherence for marketing attribution, and partner with the Virtual Demand Center to drive demand creation.
Knowing top deals for your territory intimately, deploying marketing tactics with Sales at critical stages in the funnel to accelerate pipeline.
Driving audience acquisition for marketing events, ensuring the right customers are engaged in CIO and executive programs, and providing Sales Enablement through insights, references, content, and events to build, accelerate, and close pipeline.
Achieving Marketing Sourced Pipeline (Direct & Partner) and High Value Engaged goals for GES Central marketing. Supporting the pipeline and revenue goals of GES Central, recognizing that strong marketing results alone do not equal a balanced business.
Working within defined budget and compliance processes for all marketing activities.
Minimum Qualifications:
5+ years experience in B2B Marketing including: event management, field marketing or customer marketing
Experience in using data analytics to develop, implement, and refine field marketing strategies that generate leads and support sales goals.
Bachelor's degree or equivalent experience in Marketing, Business Administration or other related field
Experience with MS Office Suite
Preferred Qualifications:
Strong project management and budget management experience in B2B environment
Demonstrated business insight and data and analytical skills
Account based marketing experience, especially in 1:1 marketing
Critical thinking and problem solving: Ability to understand organizational strategy and processes, identify complex business challenges, design and implement plans to drive business results and advocate for change.
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Simply put - we power the future.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and/or Canada:
When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees haveaccess (https://www.cisco.com/c/en/us/about/careers/we-are-cisco/benefits-and-perks.html) to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.
Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco's flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco's Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter. Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:
.75% of incentive target for each 1% of revenue attainment up to 50% of quota;
1.5% of incentive target for each 1% of attainment between 50% and 75%;
1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
