Job Description Summary
Job Description
Position Summary
An organization grows by delivering products and services that meet customer needs. Are you an experienced product marketer that thrives on the ability to create and market cutting edge solutions for customers? Come and join the GE Vernova Grid Software team to put your expertise to work.
The Product Marketing Manager is responsible for owning the end-to-end market strategy for identified products. The Product Marketing Manager is expected to be the expert in the target market - how they make decisions and their decision-making criteria. He/she must be able to transfer that knowledge to the Commercial and Product teams along with the broader marketing team. PMM will craft effective global go-to-market strategies that position GE Vernova Grid Software to win in the marketplace with supporting sales strategies that enable strategic and tactical sales experiences. This critical role is responsible for thinking about the bigger picture, how GE Vernova Grid Software plays, and therefore why, how, and when GE Vernova Grid Software must bring new features, products and/or packaging to market. This role creates differentiated value propositions for products, translating features and functions into customer benefits across buying personas. The PMM role is highly cross-functional, working with teams across the organization to conceive, frame, and articulate compelling value propositions as well as develop outbound demand programs in support of product capabilities.
Key Responsibilities
Develop product positioning and messaging that differentiates GE Vernova Grid Software products in the market
Develop go-to-market plans & then work cross-functionally to ensure streamlined execution
Provide transparency to the broader organization into the drivers and status of product health and launch activities
Build and tell a compelling story across all internal and external, marketing and sales channels. Create thought leadership content and evangelize the solution.
Sales enablement - communicate the value proposition of the products to Commercial team and develop the sales tools that support the selling process
Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan
Market intelligence - be the expert on customers, how they buy and their buying criteria; be the expert on competition and how to crush them. Track industry trends, processes, challenges, and opportunities
Identify competitive solutions' strengths and weaknesses
Use market research data to influence product strategy, pricing, and packaging
Support the execution of ABM and one-to-many marketing programs that create awareness, drive engagement, and create demand
Manage execution initiatives through marketing, technical sales and sales enablement
Create supporting content, sales enablement tools, playbooks, customer facing positioning presentations, and vision decks
Interact with customers, press, and analysts to promote GE Vernova Grid Software products; own and articulate the value of offering to the market
Establish appropriate product performance metrics, and track these metrics across the product portfolio
Analyze product performance, and recommend investment allocation across the product portfolio
Requirements
10+ years of product marketing experience
Experience in software product marketing is required
Bachelor's degree required, preferably in business, marketing, or related field
Desired Characteristics
Demonstrated experience crafting differentiated messaging for products in competitive markets
Success in developing and leading product launch and broader go-to-market processes including orchestrating marketing plans and programs
Experience enabling sales success with field sales and inside sales teams
Experience marketing software and/or industrial solutions
Strong business acumen and financial analysis skills
Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties
Ability to work within a fast-paced, autonomous environment
Outstanding presentation, writing and communication skills with a keen ability to translate complex technical capabilities into creative, intuitive content and programs
Ability to develop and maintain strong working relationships at all levels within the organization
A history of customer engagement, documenting solutions and translating into customer benefits
Strong analytical skills with ability to solve complex problems and communicate ideas clearly and succinctly
A proven self-starter with excellent organizational skills, with a track record of delivering exceptional work product under time constraints
The ability to manage multiple, complex priorities within demanding timeframes
Master's degree/MBA preferred
Additional Information
The base pay range for this position is 109,600.00 - 137,000.00 USD. The specific pay offered may be influenced by a variety of factors, including the candidate's experience, education, and skill set. This position is also eligible for a 20% Variable Incentive Bonus. This posting is expected to close on August 31, 2025.
*The Company pays a geographic differential of 110%, 120% or 130% of salary in certain areas.?
Healthcare benefits include medical, dental, vision, and prescription drug coverage; access to a Health Coach, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time-off for vacation or illness. ?
General Electric Company, Ropcor, Inc., their successors, and in some cases their affiliates, each sponsor certain employee benefit plans or programs (i.e., is a "Sponsor"). Each Sponsor reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a Sponsor's welfare benefit plan or program. This document does not create a contract of employment with any individual.
Additional Information
GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation. GE Vernova is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088\EEOC\KnowYourRights\10\20.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: No
LI-Remote - This is a remote position
Application Deadline: August 31, 2025
GE Vernova is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
