Commercial Buildings Product Marketing Manager

Xylem • Pewaukee, WI • 1d ago

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.

Essential Duties/Principal Responsibilities:

Responsible for new product launches with measurable KPIs against key performance goals. Work with business development manager(s) and product manager(s) to develop a quantifiable value proposition, messaging and positioning that resonate with target market and buyer persona.

Lead discovery sessions with internal and external stakeholders to define what a successful product launch looks like

Create and execute marketing plans for brand awareness, demand generation, sales and channel enablement. Collaborate with business development, demand generation and product management in the creation of thought leadership, portfolio content, sales tools, integrated campaigns and advertising.

Leads start-to-finish marketing collateral development for large, complex initiatives from product messaging and positioning to creative briefs, etc., via multi-department, multi-channel coordination.

Track and report on KPIs while providing insights and recommendations to improve results

Monitor and report on the success of product launches, adjusting strategies as needed.

Gather and analyze customer feedback to inform product development and marketing strategies.

Interpret customer personas and use insights to tailor marketing efforts.

Track and analyze the performance of marketing campaigns related to product launches.

Use data-driven insights to optimize marketing strategies and improve ROI.

Ensure that product marketing campaigns and materials align with vertical business strategies and objectives.

Key Competencies:

Vast experience in commercial buildings

Highly organized with strong project and time management skills.

Thinks customer-first, balanced with keen category foresight and willingness to embrace the large, complex global and regional product launches with excellence.

Capable of managing multiple product launches across matrixed departments, leadership levels and distribution channels with influence.

Displays analytical and creative ability to translate complex development ideas and technical input into customer-facing content.

Ability to translate voice of the customer and value propositions into effective product marketing campaigns

Comfortable with quickly understanding, filtering, and consolidating input for concise, effective decision making.

Thinks and plans big picture but executes with an eye for detail and excellence across all touchpoints.

Key Relationships:

Internal: business development, demand generation, sales, product management

External: channel partners, engineers, contractors, end users

Qualifications: Education, Experience, Skills, Abilities, License/Certification:

Bachelor's Degree in Business, Marketing, Engineering, or Similar

8-10 years of product marketing

Specific work experience in commercial buildings

Proven history of product management and marketing success in a product marketing position

A desire to Collaboration on a high level with internal and external teams with internal teams, channel partners and vendors

Possess a strong technical aptitude to understand product features, competitive gaps/advantages, customer challenges and solve problems

Ability to travel 10-20%

The estimated salary range for this position is $93,900.00 - $169,000.00 USD Annual plus bonus. Starting pay is dependent on multiple factors, such as skills, experience, and work location, and is not typically at the top of the range. At Xylem, we offer a competitive compensation package with a generous benefit package, including Medical, Dental, and Vision plans, 401(k) with company contribution, paid time off, paid parental leave, and tuition reimbursement.

LI-KS1

Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.

At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We prioritize our employees' well-being through inclusion and belonging as well as our Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.

Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology! #XylemCareers #GlobalImpact #WaterInnovation

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