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Marketing Manager II

Motion Recruitment Partners • Mountain View, CA • 10h ago

Mountain View, California

100% Remote

Contract

Up to $59.4/hr

Our client is a leading accounting and tax software provider has an opening for a Marketing Manager II for long-term contract engagement. You will have the opportunity to work fully REMOTE ! (must be willing to work PST hours)

Contract Duration : Through 11/2026

Description:

Manages the marketing activities and programs for the organization.

Develops and implements marketing plans to serve the business objectives.

Stays abreast of changes in the marketing environment and coordinates market research projects.

Selects and manages ongoing relationships with different marketing vendors.

May oversees advertising, events and public relationships.

Manages subordinate staff in the day-to-day performance of their jobs.

True first level manager.

Ensures that project/department milestones/goals are met and adhering to approved budgets.

Has full authority for personnel actions.

Extensive knowledge of department processes.

Retention Team for Money products (payments and bill pay)

3 people currently on the team

Teams works with VIP's in the company

Will work 4-5 campaigns at a time

Skills & Qualifications

End-to-end Marketing Management

Project intake

Campaign design

Cross-functional collaboration

Stakeholder management

Testing

Launch

Campaign data

Additional Responsibilities:

Execute lifecycle marketing programs from start to finish -

Identify key customer insights and data needed to construct effective strategies

Assess and develop strategies to address key business problems in the customer lifecycle - e.g., design multi-channel campaigns to drive customers to the Aha moment, increase their engagement with a product, and overall improve their short-term and long-term retention

Identify the key performance metrics or indicators to measure success, both leading and lagging indicators

Plan and manage end to end process of multi-channel marketing campaigns, including email, direct mail, push, sms, and in-product discovery

Critically evaluate and size impact of addressing business problems

Critically size impact of various strategies to address specific problems

Work with many cross-functional stakeholders and partners to deliver an awesome customer experience

Own the deliverables, deadlines and measurement of customer IPD, push notification and email/marketing automation campaigns in digital marketing tools to drive usage, conversion, retention, revenue and unit growth

Provide direction to build program test plans

Perform and analyze A/B split testing along with analyst - Partner closely with cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results

Develop program/creative brief - Manage creative development with copy writer, designer and programmers

Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines

Set-up, test/QA email campaigns

You will receive the following benefits:

Medical Insurance - Four medical plans to choose from for you and your family

Dental & Orthodontia Benefits

Vision Benefits

Health Savings Account (HSA)

Health and Dependent Care Flexible Spending Accounts

Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance

Hospital Indemnity Insurance

401(k) including match with pre and post-tax options

Paid Sick Time Leave

Legal and Identity Protection Plans

Pre-tax Commuter Benefit

529 College Saver Plan

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