Marketing Manager

Bard College • Annandale-On-Hudson, NY • 10h ago

Bard Graduate CenterMarketing ManagerBard Graduate Center (BGC) (https://www.bgc.bard.edu/) invites applications for Marketing Manager. This is a full-time, on-site position at our campus on West 86th Street in New York City.

The Bard Graduate Center is a graduate research institute in New York City dedicated to the study of the cultural history of the material world and committed to the encyclopedic study of things, drawing on methodologies and approaches from art and design history, history of technology, philosophy, anthropology, and archaeology and cultural history. Our students gravitate to careers in museums, academia, the art world, and publishing. Our MA and PhD degree programs, gallery exhibitions, research initiatives, and public programs explore new ways of thinking about decorative arts, design history, and material culture.

The Marketing Manager will report to and work closely with the Director of Marketing and Communications and the Design team on website management; marketing and communications plans; digital and social media advertising; content creation; media relations; project management; and department administration.

The Marketing Manager must take direction easily and enjoy working under the leadership of the Director, but be comfortable working independently as needed. The position requires the ability to juggle multiple projects simultaneously while adhering to deadlines. The Manager will work closely with other departments throughout BGC and must have a positive, collaborative approach.

This is anexciting opportunity for an early career marketing professional with an interest in museums, other arts and cultural organizations, or higher educationto enhance their skills across a wide range of marketing and communications functions.

Responsibilities:

Website

Determine web gals and content strategy with BGC department heads and the Director of Marketing and Communications

Liaise with the contract web developer on new website features

Make daily content updates via Directus, BGC's CMS

Troubleshoot bugs in coordination with the web developer

With web developer and IT department, fix bugs and maintain site security

Manage the institution's standalone WordPress site for its academic journals and its BigCommerce store site for publications sales

Participate in regular meetings with their departments to ensure web content is up-to-date; provide analytics

Social media

Develp BGC's social media strategy on Instagram, Facebook, and LinkedIn

Create and publish content on a regular schedule

Track and analyze BGC social media metrics

Coordinate social media advertising campaigns

Media relations

Supprt BGC's PR efforts by sourcing assets (photos, video, captions, etc.); coordinating and attending PR meetings and press previews

Maintain a lg of all BGC-related press clippings

Email marketing

Spearhead email marketing campaigns; manage HTML email templates

Maintain contact lists in Mailchimp; perform routine maintenance

Advertising

Collaborate with the Design department to develop and traffic digital ads

Other

Manage marketing partnerships and promotions

Maintain positive relationships with outside vendors

Coordinate promotional photo and video shoots

Track budgets and process invoices

Oversee student workers

Serve as an important point of contact with Visitor Services

Attend scheduled programs (exhibition openings, seminars and sympodia, fundraising events, etc.) as required

Other duties as assigned

Required Qualifications:

Experience with WordPress and/or other CMS platforms

Experience with Mailchimp or other email platform

Knowledge of HTML and CSS

Prior marketing and social media experience

Proficiency with MS Office (Word, Excel, PowerPoint) and Photoshop

Highly detail oriented

Excellent organizational and communication skills

Strong written and verbal communications skills

Ability to excel under tight deadlines and independently manage projects

Outstanding work ethic

Successful collaborative and interpersonal skills

Ambitious and self-directed working style

A professional, friendly, and collaborative disposition

Capacity to keep calm under pressure and deadlines

Preferred Qualifications:

Bachelor's degree in arts or humanities

An interest in the arts or art history

Previous experience in a museum or gallery setting

Experience with project management software such as Basecamp

We expect the successful candidate to be stronger in some qualifications listed above than others; we are committed to helping our future colleagues expand their skills and hope to learn from their areas of strength.

Salary and Benefits:

The salary range for this position is $65,000 - $69,000+ a generous benefits package.

To Apply:

Send resume, cover letter, and contact information for three professional references as a single PDF or Word doc to [email protected] with the subject line Marketing Manager.

Review of applications will begin immediately and continue until the position is filled. Applicants must be eligible to work in the U.S.

Equal Employment Opportunity Statement

Bard College is an equal opportunity employer, and we welcome applications from those who contribute to our diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, mental or physical disability, age, sexual orientation, gender identity, national origin, familial status, veteran status, or genetic information.

Bard is committed to providing access, equal opportunity, and reasonable accommodation for all individuals in employment practices, services, programs, and activities.

AA/EOE

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