Job Description:
Position Overview: As the Senior Director, Digital Growth & Performance Marketing for Scholastic School Reading Events, you will define, champion, and lead the overarching growth strategy for our e-commerce businesses, including Book Clubs, Book Fairs eWallet and Share the Fair programs, Scholastic Dollars Catalog (SDC), and Storyvoice. This pivotal role is responsible for accelerating customer acquisition, optimizing the full digital marketing funnel, and driving significant revenue growth through innovative, data-driven performance marketing strategies. You will govern the strategic roadmap for all paid, organic social, affiliate, and influencer marketing initiatives, while also providing strategic oversight and collaboration on email/CRM and emerging digital channels. The ideal candidate is a visionary leader with a proven track record of architecting and scaling high-impact digital growth programs that deliver measurable business outcomes.
Key Responsibilities:
Strategic Leadership & Vision:
Define the multi-year vision and architect the strategic roadmap for digital growth and customer acquisition across all Scholastic School Reading Events e-commerce platforms, directly aligning with enterprise revenue and market share objectives.
Govern the comprehensive strategy for all paid media, affiliate marketing, organic social, influencer marketing, and SEO initiatives, ensuring maximum reach, efficiency, and return on investment (ROI), driving $35M+ in FY26.
Champion a data-first approach, leveraging advanced analytics and market insights to continuously refine and optimize growth tactics, ensuring agile adaptation to market dynamics and business goals.
Team Leadership & Organizational Capability:
Build, lead, and strategically develop a high-performing team of Digital Growth and Performance Marketing experts, fostering a culture of innovation, accountability, and continuous learning.
Provide executive guidance and mentorship on campaign execution, strategic budgeting, performance forecasting, and talent development, elevating the overall capability of the marketing organization.
Strategic Partnerships & Enterprise Alignment:
Forge critical strategic partnerships with senior leaders across Digital Services, Business Strategy, Digital Product, Marketing Strategy, Product, and the Senior Digital Marketing Director, CRM & Email Marketing to ensure seamless integration of growth initiatives across all customer touchpoints and business units.
Drive enterprise alignment on growth objectives and strategies, influencing cross-functional teams to optimize the end-to-end customer journey from acquisition through retention.
Digital Acquisition Ecosystem Ownership:
Own the strategic development and execution of comprehensive digital acquisition programs, including but not limited to paid search, paid social, display, video, native advertising, and emerging channels.
Define and oversee the strategic framework for influencer and affiliate marketing, maximizing brand relevance and expanding audience reach through scalable partnerships.
Collaborate strategically with Digital Services to pioneer new content scaling efforts and optimize organic content distribution across paid channels.
Financial Stewardship & Performance Optimization:
Manage and optimize a million+ dollar paid marketing budget, ensuring financial efficiency, maximizing customer lifetime value (CLTV), and delivering exceptional marketing ROI.
Provide executive-level reporting on growth performance, budget allocation, and strategic recommendations, directly influencing investment decisions and overall business strategy.
Innovation & Competitive Advantage:
Pioneer and implement cutting-edge digital marketing technologies, channels, and business models to stay ahead of market trends and secure a competitive advantage.
Drive continuous experimentation and optimization across all growth channels, fostering a culture of rapid iteration and performance enhancement to accelerate user engagement and business expansion.
Qualifications
Minimum of 10+ years of progressive experience in digital growth or performance marketing, with a deep focus on architecting, leading, and scaling enterprise-level acquisition strategies for e-commerce businesses.
Proven track record of driving significant business growth through multi-channel digital marketing campaigns, demonstrating expertise in paid media, SEO, content marketing, affiliate, and influencer strategies.
Exceptional financial acumen with extensive experience in managing large marketing budgets, optimizing spend for maximum ROI, and providing strategic financial oversight.
Strong executive presence and strategic influence with a demonstrated ability to lead, motivate, and align diverse cross-functional teams and senior stakeholders.
Advanced analytical skills with the ability to translate complex data into actionable business insights and drive measurable outcomes at an organizational level.
Demonstrated ability to manage multiple strategic priorities in a fast-paced, dynamic environment.
Passion for children's literacy and a profound commitment to Scholastic's mission.
The salary range for this position is $170,000 to $185,000 anually.
Time Type:
Full time
Job Type:
Regular
Job Family Group:
Marketing
Location Region/State:
New York
EEO Statement:
Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.
EEO is the Law Poster (https://www.scholastic.com/content/dam/scholastic/corp-home/eeo-is-the-law-poster-english.pdf)
EEO Scholastic Policy Statement
Pay Transparency Provision (https://www.scholastic.com/content/dam/scholastic/corp-home/pay-transparency.pdf)
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 97 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at: www.scholastic.com
We're always looking for talented people to join Scholastic in instilling a love of reading and lifelong learning in children. At Scholastic, our benefit plans have been designed to be in line with market conditions and employee needs. Our plans provide flexibility and allow individuals a broad range of choices that can be tailored to meet each employee's needs. Scholastic is an Equal Opportunity Employer.
