Become a part of our caring community and help us put health first
CenterWell's Marketing Organization is seeking an experienced Brand Marketing Director to join the Centerwell Brand Marketing team working remote anywhere in the U.S. As the Director, you will lead a team of four marketing professionals responsible for the CenterWell brand strategy, planning and growth. This could include developing and executing bold, insight-driven campaigns that strengthen the CenterWell brand in the hearts and minds of consumers. This position will also lead annual marketing strategy development, support quarterly marketing reviews, and guide customer acquisition across lines of business. If you're passionate about storytelling, grounded in analytics, and thrive on shaping meaningful brand experiences, this role offers the opportunity to lead at scale and make a lasting impact.
Key Role Functions
Lead the development and execution of the CenterWell brand strategy, ensuring alignment with enterprise vision and growth objectives
Own and evolve brand architecture, positioning, messaging frameworks, and brand health KPIs
Oversee high-impact brand-building campaigns, including creative development, sponsorships, partnerships, and community engagement
Drive the annual marketing strategy and planning process for CenterWell marketing
Establish and uphold brand standards across all business units and marketing channels
Lead marketing plan development in support of integrated health initiatives
Initiate consumer research initiatives and build a learning agenda to uncover actionable insights
Run quarterly marketing reviews to align stakeholders and optimize brand performance
Support the development of new offerings through early-stage ideation and business case planning
Use your skills to make an impact
Required Qualifications
Bachelor's degree or higher in Marketing, Communications, Business or other related field
10+ years of progressive experience in brand marketing, including building and executing marketing strategies and plans
5+ years of people leadership experience, including leading and developing high-performing teams
Proven success in building and scaling brand architecture, identity, and messaging platforms across complex organizations
Track record of developing integrated brand campaigns that drive awareness, engagement, and loyalty
Strong leadership skills with the ability to inspire, influence, and lead cross-functional and agency teams
Exceptional communication and presentation abilities; comfortable engaging executive stakeholders
Analytical mindset with expertise in brand health tracking, consumer insights, and data-informed decision-making
Skilled in prioritizing and managing multiple projects in fast-paced environments
Collaborative, solution-oriented, and energized by building something meaningful from the ground up
Passionate about delivering high-impact brand experiences that align with human-centered healthcare
Brings energy, curiosity, optimism, and a sense of humor to their leadership
Preferred Qualifications
MBA or advanced degree
Additional Information
This role is a 100% remote role anywhere in the US and will primarily operate on Eastern Standard Time business hours.
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$168,000 - $231,000 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 07-18-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
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Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
