Who are we looking for?
Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our Director of International Marketing and Distribution in the International Operations Division. The International Operations Division leads the strategic and commercial efforts across our global markets, including Canada, CALA, EMEA, and APAC, ensuring alignment with enterprise goals and driving top-line growth. As a key member of our International Operations team, you will shape and execute international commercial strategies, collaborating with regional leaders to elevate our global presence and performance.
Are you a visionary leader with deep expertise in marketing and distribution, a strategic thinker with strong program management skills, and someone who thrives in multicultural environments? We invite you to apply today for our Director of International Marketing and Distribution role and #MakeItYourChoice.
Your Responsibilities
Lead the international commercial function, developing integrated annual commercial plans aligned with corporate strategy.
Partner with regional commercial leaders and U.S.-based Centers of Excellence to craft and execute regional strategies.
Oversee the development and evolution of the International Value Proposition, including sales, marketing, e-commerce, loyalty, and technology.
Manage departmental budgets, including marketing and loyalty expenditures, and ensure accurate forecasting.
Build and lead high-performing teams, providing mentorship and managing the employee lifecycle.
Drive strategic initiatives that optimize operations and support business growth, including cross-regional marketing and systems integration.
Collaborate with global stakeholders in Marketing, Finance, Technology, and Franchise Operations to align on business objectives.
Develop and maintain dashboards and scorecards to track performance against strategic goals.
Own the international roadmap for enhancements to centralized technology platforms (e.g., PMS/CRS).
Represent International Operations in enterprise-wide technical prioritization and capability-building efforts.
Your Experience, Skills & Competencies
Bachelor's degree in a related field required; MBA preferred.
At least 8-10 years of experience in marketing, sales, e-commerce, loyalty, or brand management, with a minimum of 4 years in a leadership role.
Demonstrated success in developing and executing commercial strategies that drive measurable revenue growth.
Experience managing online marketing campaigns and value propositions for franchisees.
Strong leadership and cross-functional collaboration skills, with the ability to influence across global teams.
Financial acumen and understanding of ROI to impact departmental P&L.
Proficient in Microsoft Outlook, Excel, PowerPoint, and Word.
Familiarity with travel distribution and consumer engagement platforms preferred.
Hotel or travel industry experience is a plus; experience in franchise-based industries (e.g., retail, food & beverage) also considered.
Multilingual skills (e.g., English, French, Spanish) are a plus.
Must have a valid passport and ability to travel up to 20-30% of the time.
Demonstrates key competencies: Strategic Thinking, Global Mindset, and Driving Results.
Your Team
This is a leadership role that will report to the Head of International Operations. You will have direct reports and collaborate with cross-functional departments on a regular basis.
Salary Range
The salary range for this position is $160,546 to $188,641 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
This role is not eligible for sponsorship
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves - the striver, the dreamer, the entrepreneur - because that's who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD - Located at Pike & Rose (https://pikeandrose.com/) , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ - Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN - Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote - Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice's Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice's Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
