Head of Strategic Audience Marketing

Vanguard • Malvern, PA • 8h ago

We are hiring a Head of Strategic Audience Marketing for Personal Investor to lead a team of marketing strategists dedicated to developing and executing audience-centric marketing strategies for key audiences -including new and high-net-worth clients -bringing Vanguard's mission to life for these investors. Together you and your team will develop a deep understanding of audience needs, generating insights to craft compelling and distinct marketing strategies to engage with these audiences, deepening relationships and driving client outcomes.

In this role, you will collaborate with teams across Global Marketing, Sales, Digital Client Experience, and Workplace Solutions to develop and deliver cohesive, omni-channel, personalized client experiences that drive measurable business outcomes. Your strategic mindset, customer-centric focus, and exceptional leadership skills will be crucial in advocating for client needs and presenting strategic recommendations to senior leadership.

The Head Strategic of Audience Marketing

Hires, evaluates, and supervises crew. Provides guidance and training as necessary to develop crew. Sets performance standards, reviews performance, and makes informed compensation decisions in accordance with all applicable Human Resources policies and procedures.

Leads the client marketing strategy for the respective area of the business. Partner with various stakeholders in sales, client services, product management, and investment management to align client marketing team's objectives to cross-functional priorities and execute marketing plans. Approves marketing budgets.

Mentors and coaches crew to ensure they develop and maintain a broad knowledge and awareness of marketing industry forces, competition, and trends to act as a trusted advisor in developing client marketing strategies. Maintains a broad knowledge of Vanguard's business and clients to enhance marketing effectiveness.

Leads specialists and managers and provides insight on best practices and assists team with obstacles. Ensures the team meets tactical and strategic objectives and overall business strategy. Drives effective cost analyses and cost-effective solutions as part of the marketing decision process.

Communicates with stakeholders, leaders, team members, management, and department partners to ensure that requirements and priorities are understood. Monitors client marketing activity progress and results and submits regular status reports to management and internal and external stakeholders.

Drives the development of a continuous feedback loop to gather input from sales, client services, and other partners regarding business needs. Proactively identify opportunities to improve positioning of topics critical to the business area.

Leads the development of client marketing tracking methodology to set parameters of success based on relevant data, analytics, and desired results that are measurable. Leverages these measures to regularly share updates on the status of client marketing efforts.

Ensures all steps are taken to mitigate risk and maintains control, compliance, audit, and legal requirements in client marketing plans. Maintains an appropriate level of technical marketing and business knowledge to support program implementation.

Participates in special projects and performs other duties as assigned.

Qualifications

Eight years related work experience, Three years of marketing experience.

Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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