Digital Marketing Specialist

Robert Half • Beachwood, OH • 1w ago

Description We are looking for a skilled Digital Marketing Specialist to join our team on a contract basis in Beachwood, Ohio. In this role, you will focus on optimizing tagging setups and ensuring seamless functionality within Google Ads and Google Tag Manager. This is an excellent opportunity to utilize your expertise in digital marketing tools and strategies to drive impactful results.

Responsibilities:

Configure and organize Conversion Actions within Google Ads to optimize campaign tracking.

Develop and assign tags and triggers within Google Tag Manager to ensure accurate data collection.

Establish proper connections between Google Ads, Google Tag Manager, and other relevant platforms.

Conduct thorough testing to confirm the setup is fully functional and delivering expected results.

Troubleshoot and resolve issues related to tag implementation or tracking discrepancies.

Collaborate with team members to ensure clarity in tagging strategies and their alignment with marketing goals.

Provide expert guidance on using Google Tag Manager effectively for campaign measurement.

Analyze and interpret data from Google Analytics and other tools to refine marketing strategies.

Stay updated on the latest digital marketing trends and tools to enhance overall campaign performance. Requirements - Proficiency in Google Ads, including creating and managing Conversion Actions.

Strong expertise in Google Tag Manager, including tag and trigger setup.

Solid understanding of Google Analytics, including GA4, for data analysis and reporting.

Experience working with Google AdWords and Google Search Console.

Knowledge of email campaign strategies and their integration with digital tools.

Ability to troubleshoot and resolve technical issues related to tagging and tracking.

Strong analytical skills to interpret marketing data and provide actionable insights.

Excellent communication and collaboration skills to work effectively within a team environment. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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