Apply for Job Job ID369102 LocationTwin Cities Job FamilyMarketing & Communications Full/Part TimeFull-Time Regular/TemporaryRegular Job Code9703MG Employee ClassAcad Prof and Admin Add to Favorite Jobs Email this Job About the Job The Hubbard School of Journalism and Mass Communication at the University of Minnesota Twin Cities seeks an experienced marketing and recruitment professional to support the growth of its Professional Master's in Strategic Communication program. This position works in close partnership with, and under the guidance of, the program's Academic and Outreach Directors to lead communications, marketing, and recruitment and admission strategies. The role is responsible for designing and implementing outreach initiatives, managing prospective student engagement, and supporting enrollment goals. Key responsibilities include developing content for digital platforms, maintaining the program website, and contributing to Strategic Communication Hub activities in collaboration with internal stakeholders. The ideal candidate is a strategic thinker with strong storytelling skills and a stakeholder-focused mindset who thrives with a high degree of independence and enjoys executing on projects. The position offers a hybrid work schedule, with 1-2 days per week on campus. Some weeks may require additional in-person presence based on program needs. APPOINTMENT DETAILS This is a 80% -time (32/hours week) 12-month annually renewable Academic and Professional Administrative (P&A) appointment located on the Twin Cities East Bank Campus. This position is eligible for hybrid work; in-person work will be required depending on School activities. The position reports directly to Hubbard School Outreach Director. PRINCIPAL DUTIES AND RESPONSIBILITIES Content Creation: 40% Design, develop, and implement a broad range of marketing content to support the program's strategic communication goals, ensuring alignment with Hubbard School branding and messaging standards. Create recruitment-focused materials for print, web, email, and digital platforms with a consistent and effective messaging voice. Produce and update multimedia promotional assets, including blogs, graphics, videos, and interactive content, based on marketing trends and audience engagement insights. Collaborate with the Office of Distributed Learning to align marketing strategies and outreach activities across platforms. Maintain and regularly improve key pages on the Professional MA in Strategic Communication website, implementing imaginative technical solutions and content updates as needed. Plan and execute targeted email marketing campaigns using Slate Deliver, including content calendars, segmentation strategies, and performance tracking. Participate in Backpack student advertising agency meetings and partner with student teams to create dynamic, brand-consistent content for social media platforms such as Facebook, LinkedIn, and YouTube. Monitor social media engagement and analytics; adjust content strategies in response to audience behavior and marketing trends. Support content and communications for Strategic Communication Hub events, research projects, and outreach initiatives. Assist in the design and implementation of a monthly e-newsletter via Constant Contact to engage current students, alumni, faculty, and prospective applicants. Contribute to special communication projects requiring both technical know-how and creative problem-solving, adapting to evolving program needs. Oversee external vendors (e.g., designers, communications consultants), ensuring deliverables reflect branding priorities, remain on schedule, and stay within budget. Recruitment and Admissions: 25% Serve as the lead contact for prospective students, providing individualized, high-touch advising to support application completion and enrollment. Organize and execute prospective student visits, both individual and group-based, in collaboration with Hubbard School faculty, staff, and the student Ambassador program. Design promotions for and represent the program at Twin Cities and greater Minnesota recruitment events and career fairs, promoting the program's value and brand with professionalism and consistency. Evaluate application materials and provide informed recommendations for admission and merit-based scholarships, using both academic criteria and recruitment goals. Refer prospective and admitted students to relevant University offices for support in areas such as financial aid, scholarships, and onboarding. Partner with faculty, alumni, and advisory board members to continuously evolve recruiting strategies and extend outreach through employer partnerships and community engagement. Program Marketing and Promotion: 25% Design and lead targeted recruitment campaigns-including email, text, and phone strategies-using best practices in audience segmentation and personalized outreach. Plan, implement and manage data-driven recruitment strategies through CRM platforms (Slate, Salesforce), providing real-time insight into applicant behavior, funnel trends, and campaign effectiveness. Lead "nudging" initiatives that creatively engage prospective and admitted students, driving action through compelling messaging and timely follow-ups. Design promotions for and represent the program at Twin Cities and greater Minnesota recruitment events and career fairs, promoting the program's value and brand with professionalism and consistency. Execute coordinated yield efforts, including personalized communication and branded swag distribution to strengthen engagement and enrollment outcomes. Event Support: 10% Coordinate, promote, and provide logistical support for monthly virtual information sessions tailored to prospective students. Schedule and organize personalized campus visits, ensuring a welcoming and informative experience. Plan and implement a large-scale visit day for prospective students each fall and spring, collaborating with internal stakeholders to showcase the program. Qualifications Required Qualifications Bachelor's degree in marketing, communications, journalism, media, or a related field, plus at least four (4) years of relevant experience. Exceptional communication and presentation skills, including writing, proofing and editing skills, particularly within digitally focused environments. Ability to build strong working relationships with internal and external partners, including program leadership, distributed learning staff, and vendors. Experience using email marketing platforms and/or customer relationship management (CRM) systems. Proven ability to work independently, take initiative, and collaborate effectively with diverse stakeholders. Strong organizational skills with the ability to manage multiple projects and meet deadlines with attention to detail. Demonstrated commitment to accessibility and inclusive practices. Preferred Qualifications Master's degree in Strategic Communication or a related field. At least three (3) years of experience in marketing, strategic communications, editorial strategy, and content amplification. Experience in admissions... For full info follow application link. The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu.
