Position Description
At a Glance
Legrand has an exciting opportunity for a Marketing Communication Specialistto join theData, Power and ControlTeam on a REMOTE basis. Under general direction of the Marketing Manager, the Marketing Communication Specialist (Remote)will lead the planning, execution, and optimization of integrated marketing campaigns across digital, social, PR, and content channels to support product launches and key initiatives. It requires strong cross-functional collaboration with Product, Sales, and Marketing teams, while managing campaign performance, budgets, digital tactics, and media strategy. The position also oversees content development, digital event coordination, SEO/SEM efforts, and public relations to drive brand awareness and business growth. The Marketing Communication Specialist as with all members of the Legrand Team, is expected to promote a positive attitude, demonstrate initiative, professionalism, personal awareness, integrity, and exercise confidentiality.
What Will You Do?
Campaign Planning, Development, Project Management, and Leadership - Plan, develop, project manage, execute, analyze, and present on all stages and aspects of various marketing communication campaigns, including product launches, public relations, digital marketing, digital events, social media, and online media.
Lead Cross-functional Collaboration and Communication: Work closely with key stakeholders from Product Management, Product Marketing, Marketing, and Sales Teams to lead efforts in bringing products, initiatives, or ideas to market and achieving key business objectives.
Campaign Performance Tracking, Reporting, and Optimization: Establish a review cadence for each major campaign and initiative to analyze performance and provide recommendations for optimization based on past results and future objectives.
Media Budget Coordination and Optimization: Select vendors and tactics as well as manage monthly expenses to ensure budget goals are met without waste or underutilization.
Content/Asset Development and Promotion: Lead or support (utilizing primary or secondary sources) the creation of various content @types aligned to brand standards. Content @types can range from product-focused literature to promotional or educational videos, digital ads and assets, web pages, and more. Will ensure that created content is posted and promoted across multiple channels to ensure content is utilized in the market.
Digital Media Tactic Execution: plan and execute all aspects of digital campaigns, including programming and sending email marketing campaigns, social media posts, and paid
Search Engine Marketing: Work with Product Management, Sales, and other interested parties to capture and optimize various forms of content to improve SERP results. Will lead or assist in the setup and/or optimization of core business keywords associated with always-on or strategic AdWords and SEO campaigns.
Social Media: Coordinate topics with Product Marketing and write content that helps to promote and launch campaigns
Digital Event Coordination: Execute the overall event plan related to campaigns and launches to achieve strategy and adapt to digital events, such as webinars.
Website: Works closely with the Digital Operations team to manage and update website content for the relevant marketing area.
Public Relations: Share campaign and launch plans with the Content Development Manager to ensure thought leadership campaigns are executed in collaboration with a PR agency. Develop and implement comprehensive PR strategies. Take advantage of article opportunities. Incorporate PR into launch campaigns.
Perform other duties as assigned.
Qualifications
Required Skills
Education: Bachelor's degree from four-year College or University with emphasis in Marketing, Communications or related field; or equivalent combination of education and experience.
Experience: Minimum of 2 years' experience in a marketing role. Proven work experience in Marketing Communications, overseeing projects from ideation to delivery and launch, as well as review and optimization for future growth and improvement.?
Skills/Knowledge/Abilities:
Effective oral and written communication skills with the ability to provide information across multiple groups.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to resolve problems involving several variables in standardized situations.
Strong organizational and planning skills and the ability to work independently.
Computer proficient with knowledge of Microsoft Office products (Word/Excel/Outlook).
Familiarity of ISO 9000 standards and audit process.
Proven work and educational experience in the field of marketing for at least 5 years.
Familiarity within the B2B sales environment, preferably working with products or services that support technology enterprises at top Fortune-ranked companies.
Experience with marketing campaigns, execution, and planning
Excellent interpersonal skills are required to interact with Marketing Directors, Divisional Marcom Managers, and outside suppliers.
Must be highly collaborative and able to work in a team-based environment
Excellent verbal, written, and presentation communication skills
Able to work calmly under pressure, evaluate situations, identify options, and implement effective solutions quickly and efficiently.
Requires strong organizational and time management skills, highly detail-oriented, and able to handle multiple projects effectively
Must have a strong understanding of Marketing Automation. ?
The Marketing Specialist is expected to promote a positive attitude, demonstrate initiative, professionalism, personal awareness, and integrity, and exercise confidentiality.
15% travel may be required.
Desired Competencies :
Job Knowledge- Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
Cooperation- Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.
Oral Communication- Speaks clearly; listens and gets clarification; responds well to questions; participates in meetings.
Teamwork- Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests.
Problem Solving- Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
Initiative- Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
Planning/Organizing- Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
Quality- Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
Work environment is fast-paced and priorities can shift quickly. All employees are expected to go outside their primary responsibilities when required, and multi-task job duties on a regular basis. While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs/ladder; balance; stoop, kneel crouch or crawl; talk, and hear. The employee may occasionally lift and/or move up to 10 pounds and may rarely lift and/or move up to 40 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Company Info
About Legrand
Legrand is the global specialist in electrical and digital building infrastructures. Our comprehensive offering of solutions for residential, commercial, and data center markets makes us a benchmark for customers worldwide. We harness technological and societal trends with lasting impacts on buildings with the purpose of improving life by transforming the spaces where people live, work , and meet with electrical and digital infrastructures and connected solutions that are simple, innovative , and sustainable. Legrand is a global, publicly traded company listed on the Euronext ( Legrand SA EPA: LR ). For more information, visit www.legrandgroup.com/en
About Legrand North and Central America
Legrand, North & Central America (LNCA) is a leader in the AV, Lighting & Controls, Electrical , and Data Center markets . LNCA offers comprehensive medical, dental , and vision coverage, as well as distinctive benefits like a high employer 401K match, paid time off (PTO) and holiday pay, short-term and long-term disability benefit plans, above-benchmark paid maternity and parental leave, bonus opportunities in accordance with the Company's incentive plans, paid time off to volunteer, and an active/growing Employee Resource Group network. For more information, visit legrand.us
About Legrand's Data Center Power and Control Division
The industry-leading brands of Approved Networks, Ortronics, Raritan, Server Technology, and Starline empower Legrand's Data, Power & Control to produce innovative solutions for data centers, building networks, and facility infrastructures. Our division designs, manufactures, and markets world-class products for a more productive and sustainable future. The exceptional reliability of our technologies results from decades of proven performance and a dedication to research and development.
http://www.legrand.us
http://www.youtube.com/legrandna
http://www.linkedin.com/company/44580
http://twitter.com/legrandNA
Equal Opportunity Employer
LI-MM1
LocationUS-NJ-Somerset | US-Remote
Positions 1
Category Marketing
