Job Description:
Join Ormco as a Global Digital Marketing Manager . In this role, you will spearhead the development and execution of our global digital marketing strategy, ensuring cohesive and impactful campaigns across all channels. You will lead a talented team of specialists, fostering a culture of data-driven decision-making and creative excellence.
Responsibilities:
Strategic Leadership: Develop and champion the overarching global digital marketing strategy to be executed by regions, aligning with business objectives and driving brand growth, customer acquisition, and retention across international markets.
Campaign Management & Oversight: Lead the strategy, measurement plans, and creative deliverables for all digital marketing initiatives which will be executed by local markets, which may include:
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Email Marketing
Paid Social Media Advertising
Display Advertising Campaigns
Customer Retention Campaigns
Website strategy and optimization
Performance Measurement & Analysis: Establish key performance indicators (KPIs) and develop comprehensive measurement plans to track the effectiveness of all digital marketing activities. Analyze data to identify trends, insights, and opportunities for optimization and continuous improvement.
Team Leadership & Development: Manage, mentor, and develop a high-performing team consisting of a Global Website Specialist, a Global Creative Strategist, and a Global SEO Strategist. Foster a collaborative and results-oriented team environment.
Cross-Functional Collaboration: Partner closely with regional marketing teams, sales, product, and other stakeholders to ensure alignment and integration of digital marketing strategies with broader business initiatives.
Regional collaboration and support: Serve as a key point of contact and advocate for regional marketing teams, providing guidance, resources, and support to ensure effective implementation of global initiatives.
Budget Management: Oversee the global digital marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
Vendor Management: Evaluate and manage relationships with external agencies and technology vendors.
Staying Ahead of Trends: Continuously monitor the evolving digital marketing landscape, identifyingnew technologies, trends, and best practices to maintain a competitive edge.
This role can be based in either of the following locations:
Brea, CA, US /Prague, CZ /Madrid, ES /Zurich, CH /Amersfoort, NL.
Compensation will be determined based on the candidate's geographic location, professional background, and relevant experience.
Job Requirements:
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred. ?
Minimum of 7+ years of progressive experience in digital marketing, with a strong focus on global strategy and execution. ?
3-4 years of experience in leadership role.
Proven track record of developing and implementing successful digital marketing strategies across various channels (SEM, SEO, email, paid social, display, website).
Deep understanding of digital marketing analytics and the ability to translate data into actionable insights.
Demonstrated experience managing and developing high-performing teams.
Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across different cultures and time zones. ?
Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
Experience with marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics, Adobe Analytics, Hubspot). ?
Familiarity with global website management and localization best practices.
Preferred Qualifications:
Experience working in a global organization or managing international marketing campaigns.
Knowledge of additional digital marketing channels and technologies.
Experience with A/B testing and conversion rate optimization.
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Operating Company:
Ormco
Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com .
