Product Marketing Manager, Creators

Amazon • Seattle, WA • 4h ago

Description

The Creator Marketing team's vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale. We scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators. Using existing and new communication mechanisms, segmentation, and data, we engage and educate Creators, collect Voice of the Creator feedback and translate learnings to product partners. We strive to empower and inspire creators with content, education, and support they need to be successful through all stages of the marketing funnel.

This role will own Creator-facing marketing touchpoints across outbound communications and on site merchandising. You will partner across marketing, design, product, and with external agencies to deliver best-in-class communications to Creators. You will concept, brief, and execute marketing newsletters to Creators in our program, balancing company-wide inbound requests against top business priorities. You will leverage data and insights to inform strategy, introducing new methods for testing and improvements. You will own the end-to-end execution of on site marketing placements, collaborating closely with cross-functional partners in design, product, analytics, science, and retail. You will be responsible for reporting and leveraging data to inform improvements.

Key job responsibilities

Own and execute Creator-facing newsletters end-to-end, concepting, briefing, executing, and reporting upon marketing emails

Concept, execute, and report Creator-facing and customer-facing on site merchandising placements. This includes partnering with design, scheduling and merchandising, and reporting on page performance.

Own and execute marketing placements in Associates Central, our Creator-facing affiliate platform.

Execute and synthesize reports on key marketing placements, leveraging data to inform improvements

Collaborate with cross-functional partners to manage timelines and dependencies for deliveries

Must have a keen attention to detail, the ability to manage and juggle competing priorities, and deliver on tight deadlines

Basic Qualifications

4+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Experience managing and measuring marketing performance in various channels

Bachelor's Degree

Preferred Qualifications

Experience managing external partners to develop marketing programs

Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

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