Director of SMB Marketing

Meta • Burlingame, CA • 2d ago

Summary:

We are seeking a seasoned and strategic leader to join our team as the Director of SMB Marketing. This leadership role will oversee multiple teams focused on driving growth and engagement for small and medium businesses (SMBs) through innovative marketing strategies. The ideal candidate will have a background in marketing leadership, with expertise in marketing strategy, product marketing, performance marketing, content strategy, and team management.

Required Skills:

Director of SMB Marketing Responsibilities:

Lead and manage high-performing team across product marketing, audience strategy, performance marketing, and content strategy.

Develop and execute comprehensive SMB marketing strategies that drive business growth, customer acquisition, and retention.

Develop and execute comprehensive product marketing plans that drive adoption, engagement, and revenue growth among SMBs.

Develop and execute a comprehensive content strategy that aligns with our business objectives and resonates with our target audience.

Collaborate with cross-functional teams, including product, sales, and marketing, to align on strategic priorities and drive go-to-market success.

Utilize data-driven insights to inform marketing decisions, measure campaign effectiveness, and optimize marketing spend.

Foster an enviroment of innovation, experimentation, and continuous improvement within the marketing organization.

Establish robust metrics and KPIs to measure the effectiveness of marketing strategies and adjust plans as necessary.

Communicate effectively with leadership and stakeholders to ensure alignment and progress towards goals.

Minimum Qualifications:

12+ years of experience in marketing leadership, with a focus on SMB markets

Analytical skills to interpret complex data and translate it into effective strategic plans

Proven track record of developing and executing successful marketing strategies that drive measurable business growth

Experience leading and managing large teams, with a focus on fostering collaboration and driving results

Communication and presentation skills to influence stakeholders across a highly-matrixed organization

Preferred Qualifications:

Experience with Meta's product suite and global go-to-market strategies

Deep understanding of the digital marketing industry and SMB needs

Experience with marketing automation platforms, data analytics tools, and performance marketing channels

Public Compensation:

$227,000/year to $296,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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