Senior Marketing Automation Specialist

Bio-Techne • Minneapolis, MN • 18h ago

By joining Bio-Techne, you'll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range:

$69,800.00 - $114,800.00

The Sr. Marketing Automation Specialist will work with our campaign management and digital marketing teams to develop and deploy our email and nurture programs to increase customer engagement and drive revenue. This role facilitates the development of emails and landing pages using Marketo and provides strategic recommendations to improve performance based on the ROI/effectiveness of these programs. A successful Sr. Marketing Automation Specialist will stay abreast of new technologies and changes in the digital marketing environment to best serve the objectives of the organization. Continuously improve efficiency and effectiveness of marketing business processes.

Key Responsibilities:

Build and execute marketing campaigns across marketing automation and 3rd party platforms.

Prepare Marketo emails, landing pages, forms, smart campaigns, and list loads as needed and within assigned timelines.

Understand capabilities and functionality of Marketo Nurture Programs and build upon requests.

Support QA and testing of all Marketo programs, individual assets, and integrations between platforms. Support initiatives to integrate new 3rd party tools.

Support strategy sessions for assigned business units with campaign development, updates, and recommendations based on data and quarterly goals.

Able to segment prospect database to target campaigns and improve message relevancy.

Apply tracking and reporting to all Marketing Automation tactics

Assist with troubleshooting issues across all assigned business units.

Assist with Marketo data hygiene, system maintenance and lead management.

Education and Experience:

Bachelor's Degree required

2- 3 years of experience in marketing automation/email marketing such as Marketo, Marketing Cloud/ExactTarget, Eloqua, Pardot, or HubSpot. Marketo preferred

Knowledge of Adobe Creative Suite

Familiar with email marketing, CRM, database concepts, and related concepts

Knowledge of HTML and CSS; JavaScript a plus

Strong ability to learn quickly

Attention to details and perform at a high level of accuracy

Strong problem-solving skills

Act independently on routine assignments or projects

Able to communicate professionally, both oral and written

Plan, organize and multi-task to complete assignments in an efficient manner

Ability to work in cross-functional teams with a solution-focused mindset and positive attitude. Must be a team player.

Excellent communication skills

Capable of taking initiative and finding ways to grow own skillset

Why Join Bio-Techne:

We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.

We invest in our employees' financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.

We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.

We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.

We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.

We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Bio-Techne is an E-Verify Employer in the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.

Bio-Techne empowers researchers in Life Science and Clinical Diagnostics by providing high-quality reagents, instruments, custom manufacturing, and testing services. Our family of brands creates a unique portfolio of products and services.

Science is our passion; it drives us to collaborate, develop, and manufacture award-winning tools that help researchers achieve reproducible and consistent results.

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