Job Description:
Role Summary/Purpose:
Lead the marketing organization for the Belk credit portfolio as we relaunch a new Belk Rewards+ Credit Program. Develop and implement marketing strategies and tactics to achieve Synchrony growth metrics as well as critical client requirements. Work collaboratively with both the General Manager and partner organizations to drive incremental card usage. As portfolio marketing leader, this role with have responsibility for developing and leading a team of direct reports.
Our Way of Working
We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
Partner with the business and the Synchrony client team to lead, develop, implement, and monitor dynamic annual growth plans.
Lead and develop team of client marketing professionals.
Establish and develop key relationships at senior levels of partner organization.
Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
Optimize contractual marketing spend and pursue additional funds to meet growth goals.
Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements.
Drive program to effectively work in an multi-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.
Monitor & manage performance of all key credit and marketing metrics vs. plan. Lead the portfolio reviews as a part of the Synchrony Financial planning cycle.
Lead the launch of marketing related activities to support a new credit program.
Perform other duties and/or special projects as assigned
Qualifications/Requirements:
Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience in the credit card or financial services industries.
A minimum of 8 years of loyalty marketing experience in credit card or retail industry to include:
5 years of managerial responsibility for both organizations and other professionals
5 years of demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products
2 years of experience with digital channels - online and mobile
Ability to travel as needed; ~ 20% (Less if the candidate is located in Charlotte)
Desired Characteristics:
Advanced degree (MS, MBA).
Marketing experience in the credit card or financial services industries.
Collaborative style and approach with comfort working in a matrixed, decentralized structure.
Outstanding communications, relationship building, influencing and collaboration skills.
Strategic thinking with ability to develop and implement actionable plans to drive business results.
Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution.
Direct marketing experience with both acquisition and loyalty/lifecycle channels.
Proven ability to partner and communicate effectively with all levels of the organization.
Demonstrated project management skills.
Experience managing customer loyalty programs
Grade/Level: 14
The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
