Marketing Manager, Ski & Ride School

Vail Resorts • California, California • 1w ago

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

The Ski & Ride School Marketing team is responsible for developing and executing product strategy and go-to-market initiatives for Vail Resorts' Ski & Ride School line of business. The team leads projects and marketing tactics from ideation to execution to achieve Ski & Ride School business goals.

This position is focused on driving guest engagement and revenue growth for Vail Resorts' Ski & Ride School line of business. This position will work to execute and optimize marketing strategies that bring to life the vision for Ski & Ride School while working collaboratively with cross-functional teams including omnichannel and guest lifecycle marketing, business and channel analytics, guest research and operations business partners. The ideal candidate is curious, creative, and excels in critical thinking, with the ability to independently lead projects.

Job Specifications:

Starting Wage: $76,841 - $100,034 + annual bonus

Employment Type: Year Round

Shift Type: Full Time hours available

Housing Availability: No

Job Responsibilities:

Shape and execute product and go-to-market initiatives to engage Vail Resorts' guests effectively, including digital experiences, ecommerce launches and key seasonal tactics

Ideate, develop and propose new strategies to optimize content, tactics, and landing pages to improve the guest experience across websites and in-app

Identify opportunities to optimize the performance and business impact of marketing channels through testing and iterating on processes and best practices

Analyze guest data to refine audience segments and marketing tactics, translating guest insights into actionable plans and gaining alignment for execution

Work with the strategic research team to execute guest insight studies that inform product and lifecycle marketing strategies

Support key performance metrics and reporting for Ski & Ride School marketing efforts, analyzing trends and insights to recommend optimizations and actions that drive performance

Develop and refine compelling, guest-centric content in partnership with the digital marketing team that brings the Ski & Ride School marketing strategy to life

Collaborate cross-functionally to ensure marketing tactics are tightly aligned with business priorities and operational needs

Job Requirements:

Bachelor's degree or equivalent experience

3-5 years of product and/or digital marketing experience

Solution-oriented mindset, with the ability to identify opportunities and implement solutions

Demonstrated learning agility, with the ability to quickly adapt to new skills and responsibilities

Strong analytical skills and the ability to leverage data to tell compelling stories

Ability to manage multiple projects simultaneously while collaborating with cross-functional partners

Independent self-starter who takes the initiative with positive energy

Strong management of multiple stakeholders, independently and collaboratively across departments

Understanding of digital metrics, UX design, and digital best practices a plus

The expected Total Compensation for this role is $76,841 - $100,034 + annual bonus. Individual compensation decisions are based on a variety of factors.

Job Benefits

Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

MORE employee discounts on lodging, food, gear, and mountain shuttles

401(k) Retirement Plan

Employee Assistance Program

Excellent training and professional development

Full Time roles are eligible for the above, plus:

Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)

Free ski passes for dependents

Critical Illness and Accident plans

Employees can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 509245

Reference Date: 06/24/2025

Job Code Function: Marketing

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