MARKETING CAMPAIGN ANALYST

Genesis10 • Rochester, MN • 22h ago

Genesis10 is currently seeking a Marketing Campaign Analyst for a 6 month contract role with our client in the Rochester, MN area. This role is 100% remote. Summary: The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers. Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns. The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting. The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar. They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions. The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform. Qualifications: 3 years of experience in marketing campaign management or a related field. Experience analyzing large data sets that may include structured and unstructured data. Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc. Advanced Excel skills. Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills. Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools. -Proven ability to use reporting tools to convert data into meaningful analyses and insights. Proven ability to translate between business and technical stakeholders. Must be able to work effectively in a consensus-style environment that expects and promotes teamwork. Must have experience in effectively meeting deadlines on-time with a quality product. Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality. Will work independently and collaboratively to prioritize and drive forward multiple projects. Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. Position may require occasional travel and the flexibility to work weekends and evenings as necessary. Preferred Qualifications: -Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl. -Experience in the use of next best action, customer lifetime value or churn prediction models. Compensation: Hourly W2 pay rate $45.00-53.00/Hr. We have access to additional contract, contract-to-hire, and direct hire positions with various rate ranges. If you have the described qualifications and are interested in this exciting opportunity, apply today! Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year-in contract, contract-for-hire, and permanent placement roles. With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid-market organizations across the full spectrum of industry verticals. Benefits of Working with Genesis10: Access to hundreds of clients, most who have been working with Genesis10 for 5-20+ years. The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years. Access to an experienced, caring recruiting team (more than 7 years of experience, on average.) Medical, Dental, Vision Health Savings Account Voluntary Hospital Indemnity (Critical Illness & Accident) Voluntary Term Life Insurance 401K Sick Pay (for applicable states/municipalities) Commuter Benefits (Dallas, NYC, SF, and Illinois) * Remote opportunities available For multiple years running, Genesis10 has been recognized as a Top Staffing Firm in the U.S., as a Best Company for Work-Life Balance, as a Best Company for Career Growth, for Diversity, and for Leadership, amongst others. To learn more and to view all our available career opportunities, please visit us at our website. Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Genesis10 is an Equal Opportunity Employer/Minorities/Female/Disabled/Veteran

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