Description
Introduction
Experience the HCA Healthcare difference where colleagues are trusted, valued members of our healthcare team. Grow your career with an organization committed to delivering respectful, compassionate care, and where the unique and intrinsic worth of each individual is recognized. Submit your application for the opportunity below:Director of Marketing with HealthTrust Workforce Solutions!
Benefits
HealthTrust Workforce Solutions, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:
Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
Free counseling services and resources for emotional, physical and financial wellbeing
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance.
Referral services for child, elder and pet care, home and auto repair, event planning and more
Consumer discounts through Abenity and Consumer Discounts
Retirement readiness, rollover assistance services and preferred banking partnerships
Education assistance (tuition, student loan, certification support, dependent scholarships)
Colleague recognition program
Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
Learn more about Employee Benefits (https://careers.hcahealthcare.com/pages/employee-benefits-and-rewards)
Note: Eligibility for benefits may vary by location.
We are seeking a Director of Marketing for our team to ensure that we continue to provide all patients with high quality, efficient care. Did you get into our industry for these reasons? We are an amazing team that works hard to support each other and are seeking a phenomenal addition like you who feels patient care is as meaningful as we do. We want you to apply!
Job Summary and Qualifications
JOB TITLE - Director of Marketing
GENERAL SUMMARY OF DUTIES - The Director of Marketing will have responsibility for all marketing activities for HealthTrust Workforce Solutions (HWS) in coordination with HWS Corporate marketing. He/she will manage and coordinate all marketing, advertising and promotional activities on behalf of HWS with particular support given to recruitment and sales. The Director will have an understanding of the company's array of products and services and collaborate with the HCA individual business units on marketing efforts (to drive consistency and efficiencies of scale). He/she will be highly knowledgeable of digital marketing and social media with proven results He/she will support market research to determine requirements for existing and future products; will analyze customer research to determine drivers of choice; will advise senior leadership regarding current market conditions; and will serve as the source for competitive intelligence to guide PWS toward successful go-to-market strategies. We are seeking a strategic, results-driven Director of Marketing to lead and scale our B2B marketing efforts. This role is responsible for shaping and executing a comprehensive marketing strategy focused on branding, lead generation, communications, and positioning our company as a trusted partner in healthcare staffing. The ideal candidate will bring deep expertise in B2B marketing and a proven track record of building and managing high-performing teams and processes with measurable impact.
SUPERVISOR - VP, Marketing
SUPERVISES - Marketing Coordinator, Marketing Strategist, & additional Marketing roles
ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO :
Develop and lead the execution of the overall B2B marketing strategy targeting healthcare decision-makers (C-suite, HR, Procurement, etc.)
Build and manage a high-performing marketing team, fostering growth and accountability
Establish scalable marketing processes, KPIs, and reporting to demonstrate ROI and marketing attribution
Partner closely with sales leadership to align on pipeline goals and enable lead generation and conversion
Own the company's brand voice and positioning across all external channels
Ensure consistent, professional brand execution that resonates with target B2B audiences
Drive thought leadership and awareness across earned, owned, and paid media
Design and manage integrated marketing campaigns that drive qualified leads and support sales outreach
Leverage multi-channel marketing including email, social, digital advertising, webinars, and content syndication
Optimize campaigns using analytics, A/B testing, and audience segmentation to improve conversion rates and engagement
Oversee the development of compelling content that engages healthcare executives and showcases our value proposition (e.g., whitepapers, case studies, blog posts, videos)
Lead corporate communications strategy including press releases, media outreach, and PR agency management
Ensure all messaging reflects strategic business priorities and resonates with decision-making stakeholders
Manage participation in industry conferences, trade shows, and client events to increase brand visibility and engagement
Collaborate with internal stakeholders to execute hosted events and webinars targeting prospects and clients
Manage the company website(s) including performance, UX, SEO, and content updates to ensure it serves as a lead-generating and brand-building tool
Collaborate with design, development, and vendor teams to continuously improve site engagement, conversion rates, and digital user experience
Leverage tools like Google Analytics, HubSpot, or other platforms to deliver data-driven insights and reporting
KNOWLEDGE, SKILLS, & ABILITIES - This position requires the following minimal requirements:
Bachelor's degree in Marketing, Communications, Business, or related field
8-10 years of progressive marketing experience, with at least 5 years in a leadership role managing people and teams.
Proven track record in B2B marketing-especially in driving lead generation among C-suite and executive audiences.
Experience creating and implementing marketing processes that lead to measurable results.
Deep understanding of marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), and analytics platforms.
Exceptional written and verbal communication skills.
Strong project management and organizational abilities.
CERTIFICATE/LICENSE - None
PHYSICAL DEMANDS/WORKING CONDITIONS -
Requires lifting papers or boxes up to 20 pounds occasionally.
Requires prolonged sitting and some bending, stooping, and stretching.
Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator, and other office equipment.
Requires normal range of hearing and eyesight to record, prepare, and communicate appropriate reports.
Requires dexterity to @type 60 wpm.
Work is performed in an office environment and involves frequent contact with staff and the public.
Are you looking for a healthcare career that offers opportunities for personal and professional growth? Look no further than HealthTrust Workforce Solutions. At HealthTrust, we believe that healthcare is all about people - those who provide it and those who receive it. As a wholly-owned subsidiary of HCA Healthcare and a preferred partner to thousands of top-performing hospitals, we are the largest managed services provider in the healthcare industry. With over 28,000 professionals placed in healthcare roles each year, we take pride in expanding skill sets, broadening career horizons, providing economic stability, and cultivating personal growth. Join us and pave the way for a fulfilling healthcare career.
HCA Healthcare has been recognized as one of the World's Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.
"There is so much good to do in the world and so many different ways to do it."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder
If you find this opportunity compelling, we encourage you to apply for our Director of Marketing opening. We promptly review all applications. Highly qualified candidates will be directly contacted by a member of our team. We are interviewing apply today!
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
