Digital Marketing Specialist

Robert Half • Nashville, TN • 1d ago

Description

We at Robert Half are looking to add to our pool of Digital Marketing Specialists to develop, manage, and optimize digital campaigns across various platforms. You'll play a key role in tracking performance, implementing advanced analytics, and ensuring that digital marketing efforts are data-driven and effective. We are industry professionals that specialize in recruiting for top talent all over North America. Our dedicated Marketing and Creative team is here to put your needs first and passionately represent you!

Key Responsibilities:

Set up, manage, and optimize tracking tags using Google Tag Manager across various digital properties.

Implement and manage Facebook Pixel, Google Analytics, and other tracking tools to ensure accurate performance measurement.

Develop and manage digital marketing campaigns, including paid search, social media ads, and display ads.

Collaborate with web developers to ensure proper tag implementation and troubleshooting.

Create reports and dashboards to track key performance indicators (KPIs) such as traffic, conversions, and ROI.

Conduct A/B testing to improve ad performance and conversion rates.

Work closely with cross-functional teams to support marketing initiatives and ensure proper attribution across channels.

Stay up-to-date with the latest trends and best practices in digital marketing, analytics, and tracking technologies.

Requirements

Qualifications:

3+ years of experience in digital marketing, with a focus on tag management and performance tracking.

Proficiency in Google Tag Manager, Google Analytics 4, and Meta Pixel (Facebook/Instagram).

Strong understanding of conversion tracking, attribution, and event tagging.

Experience managing campaigns on platforms like Google Ads, Meta Ads, and LinkedIn Ads.

Familiarity with paid media strategies, including PPC, social media ads, and retargeting.

Excellent problem-solving and troubleshooting skills, especially regarding tag and pixel implementations.

Strong communication skills and the ability to explain technical concepts to non-technical stakeholders.

Experience with A/B testing, campaign optimization, and performance reporting.

Knowledge of HTML, JavaScript, and web development basics is a plus.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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