Director of Marketing

Robert Half • Largo, FL • 4d ago

Description We are looking for a dynamic Director of Marketing to lead and elevate our marketing strategies in Largo, Florida. This role offers the opportunity to shape the company's branding, digital presence, and customer engagement efforts while overseeing a dedicated marketing team. If you thrive in a fast-paced environment and have a proven track record of driving impactful marketing initiatives, we encourage you to apply.

Responsibilities:

Develop and execute comprehensive marketing strategies that align with organizational goals and enhance branding, digital presence, customer retention, and lead generation.

Lead, mentor, and manage a team of marketing professionals, fostering growth and ensuring high-quality execution of marketing initiatives.

Plan, implement, and analyze marketing campaigns across various channels to maximize audience reach and impact.

Strengthen and maintain the company's brand identity by ensuring consistent messaging and visuals across all marketing materials.

Conduct market research and competitor analysis to identify industry trends, customer preferences, and opportunities for growth.

Oversee the creation and distribution of engaging content, including articles, videos, and infographics, to captivate target audiences.

Optimize digital marketing efforts, including website performance, social media strategies, and online advertising, to boost visibility and traffic.

Design and implement lead generation strategies that support sales efforts and improve conversion rates.

Analyze marketing data to measure campaign effectiveness and apply insights for continuous improvement.

Manage and allocate the marketing budget effectively to achieve strategic objectives. Requirements - Bachelor's degree in marketing, business, or a related field; a Master's degree is preferred.

At least 7 years of experience in marketing leadership roles with a proven track record of developing successful strategies.

Strong expertise in digital marketing platforms, tools, and techniques, including Google Analytics and AdWords.

Proficient in driving website optimization and online traffic increases through innovative tools and conversion strategies.

Experience in managing social media campaigns and working with platforms like Meta, YouTube, and TikTok.

Demonstrated ability to collaborate with vendor agencies to track and achieve marketing improvements.

Excellent strategic thinking, communication, and leadership skills.

Background in content management systems (CMS) and customer relationship management (CRM). Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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