Marketing Specialist Senior

American Electric Power • South Bend, IN • 10h ago

Job Posting End Date

07-19-2025

Please note the job posting will close on the day before the posting end date.

Job Summary

The Marketing Specialist will combine creative, strategic, and tactical thinking to the creation and deployment of multi-tactical marketing plans and campaigns Are you an organized, passionate and outgoing marketing professional looking for a new opportunity? Indiana Michigan Power is looking to hire YOU! This opportunity might be the right role for you to jump into a long-standing utility company who is committed to providing clean and dependable energy to the markets we serve.

Job Description

The Marketing Specialist, Senior will combine creative, strategic, and tactical thinking to the creation and deployment of multi-tactical marketing plans and campaigns for the company's portfolio of new products and services. They will be responsible for the execution of required business projects to support AEP and its seven Operating Companies. The Marketing Specialist, Senior will provide product/services management support and to initiate, develop and drive cross-product activities across multiple business lines to ensure an enhanced Customer Experiences and revenue growth.

Develop and refine product positioning and messaging, for both new and future product.

Manage product launch for new products and services and lead the go to market strategy.

Develop marketing strategy and content plan.

Coordinate cross-functional teams responsible for planning and executing all go-to-market activities for products as they apply to specific markets.

Utilize marketing experience to define marketing goals and key performance metrics.

Leverage experience across multiple marketing channels to design and execute multi-channel communications strategies (assigned products or product portfolio) for customer acquisition and retention.

Evaluate and report performance metrics across marketing programs and campaigns.

Build trust and credibility with internal clients and stakeholders.

Develop and manage product marketing content and collateral including sales tools, sales training materials, brochures, white papers, videos, blogs, social content, webcasts, customer success stories, etc.

What we're looking for:

Education:

Bachelor's degree in business, marketing, economics or related field.

MBA or other advanced degree a plus.

Work Experience requirement listed below:

Three years of work experience in product marketing or marketing research & analysis.

Additional information:

The ideal candidate has extensive experience in project management, marketing research and analysis and poses excellent interpersonal communication, team building, and problem-solving skills.

Superior analytical and problem-solving skills.

High level of independent judgment and initiative required.

Ability to communicate effectively in a manner that is clear, logical and consistent.

Excellent interpersonal skills, including the ability to interact and influence at all levels of the organization.

Highest level of attention to detail and the ability to manage multiple projects simultaneously, adjusting priorities as needed and meeting deadlines.

Business presentation skills.

Proficiency in Microsoft Office Suite.

Key competencies include collaboration and teamwork, accountability, initiative, analytical thinking and business acumen.

What you'll get:

In addition to a competitive compensation, AEP offers a unique comprehensive benefits package that aims to support and enhance the overall well-being of our employees.

At AEP, we're more than just an energy company - we're a team of dedicated professionals committed to delivering safe, reliable, and innovative energy solutions. Guided by our mission to put the customer first, we strive to exceed expectations by listening, responding, and continuously improving the way we serve our communities. If you're passionate about making a meaningful impact and being part of a forward-thinking organization, this is the company for you!

AEP

AEPIM

Compensation Data

Compensation Grade:

SP20-007

Compensation Range:

$85,081.00-106,352.50 USD

The Physical Demand Level for this job is: S - Sedentary Work: Exerting up to 10 pounds of force occasionally (Occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible amount of force frequently. (Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

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It is hereby reaffirmed that it is the policy of American Electric Power (AEP) to provide Equal Employment Opportunity in all respects of the employer-employee relationship including recruiting, hiring, upgrading and promotion, conditions and privileges of employment, company sponsored training programs, educational assistance, social and recreational programs, compensation, benefits, transfers, discipline, layoffs and termination of employment to all employees and applicants without discrimination because of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, veteran or military status, disability, genetic information, or any other basis prohibited by applicable law. When required by law, we might record certain information or applicants for employment may be invited to voluntarily disclose protected characteristics.

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