Marketing Director

Adecco US, Inc. • Westmont, IL • 19h ago

The Marketing Director will lead the development and execution of marketing strategy across high-quality lead generation, brand positioning, thought leadership, Account Based Marketing, event marketing, and sales collaboration. This is a senior-level role requiring proven expertise in B2B enterprise marketing, a strong grasp of the IT services ecosystem, and the ability to work cross-functionally with sales and executive leadership.

Key Responsibilities:

Marketing Strategy & Leadership

Develop and implement a data-driven marketing strategy aligned with growth objectives.

Establish measurable goals for demand generation, MQL growth, and brand awareness.

Lead and mentor the marketing team, fostering a collaborative and innovative culture.

Demand Generation & MQL Growth

Drive end-to-end lead generation campaigns across digital, content, and account-based marketing (ABM) channels.

Implement lead scoring, nurturing, and optimization processes to increase MQL volume and quality.

Align closely with the sales team to ensure seamless lead handoff and improve conversion rates.

Thought Leadership & Content Marketing

Position as a thought leader in IT consulting by developing and promoting high-value content such as whitepapers, case studies, blogs, and webinars.

Partner with internal SMEs to create messaging that addresses industry pain points and showcases expertise.

Brand Building & Market Presence

Strengthen brand positioning through targeted campaigns and creative initiatives.

Oversee the execution of PR, social media, and influencer strategies to enhance market visibility.

Represent at industry events, conferences, and other external engagements.

Digital Marketing Excellence

Lead digital marketing efforts, including but not limited to email marketing, paid campaigns, SEO/SEM, and website optimization.

Leverage AI & Utilize marketing automation tools (e.g., HubSpot etc) to improve campaign efficiency and lead tracking.

Analytics & Reporting

Track, analyse, and report on key metrics, including MQLs, campaign performance, and ROI, to refine strategies.

Leverage insights from analytics to drive continuous improvement in marketing initiatives.

Cross-Functional Collaboration

Collaborate with sales, delivery, and product teams to ensure marketing initiatives align with business objectives.

Work closely with leadership to align marketing strategies with overall company vision and goals.

Qualifications & Skills:

Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

10+ years of experience in B2B marketing with 5+ in a leadership role with a strong background in IT consulting or technology services.

Proven track record in driving MQL growth and managing demand generation programs.

Expertise in digital marketing, ABM strategies, and CRM/marketing automation tools (e.g., HubSpot, Salesforce).

Exceptional leadership skills with experience managing and scaling marketing teams.

Strong analytical mindset with experience in measuring and optimizing marketing performance.

Excellent communication skills and a flair for storytelling to position as a thought leader.

Familiarity with the IT consulting landscape, including trends, challenges, and competitive positioning.

Preferred Attributes:

Previous experience in IT Services, Systems Integration, or SaaS organizations.

Familiarity with partner marketing (Oracle, Salesforce, Google, Microsoft ecosystems).

Strategic mindset with a bias for execution and results.

Ability to represent at major tech conferences and events/ webinars

Competitive Compensation & Benefits

Excellent salaries

401(k) with employer matching

Health, Dental & Vision coverage

Career Development & Guidance

Certification incentives

Continuous mentorship

Needs-based workshops

Pay Details: $135,000.00 to $150,000.00 per year

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

Cintas • Bedford Park, IL • 3d ago

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