Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) .
Job Description
The Marketing Automation Specialist (Marketo) is part of the AbbVie Digital Lab and will be responsible for playing an integral part of the team building Healthcare Professional (HCP) 1:1 marketing programs.
Responsibilities include:
Build, QC and execute low-medium complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel
Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the Marketo Engage automation platform.
Create, review, and share standard quality control document and follow process to ensure accuracy and completeness.
Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
Identify issues, identify root cause, and recommend corrective action for campaign builds, domain and IP reputation and deliverability.
Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents per requirements of department document management policies and procedures.
Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.
Collaborate with various internal / external partners to define, execute, and optimize email, direct mail, and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
Provides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to Associate Director.
Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendation on how to apply at AbbVie
Key AbbVie Leadership Competencies:
Positive "all for one" approach to team deliverables and priorities.
Builds strong relationships to enable higher performance.
Learns, fast, grasps the "essence" and can change course quickly where indicated.
Raises the bar and is never satisfied with the status quo.
Creates a learning environment and open to suggestions.
Embraces the ideas of others, nurtures innovation and manages innovation to reality.
Qualifications
Bachelor's Degree in Business or Marketing or equivalent experience
3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience
Minimum of 3 years of hands-on work experience creating marketing campaigns in enterprise-level marketing automation platforms such as Marketo / SFMC. Marketo Expert Certification desired.
Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.
Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively
Knowledge of database, email, digital, 1:1 marketing concepts and best practices
Inquisitive, strong analytical skills, including the ability to infer and apply learnings
Proficiency with MS Excel, SQL and HTML/ CSS
Experience with Adobe suite of products preferred
Excellent written, verbal, and interpersonal communication skills
Inquisitive, strong analytical skills, including the ability to infer and apply learnings
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ??
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.??
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.??
This job is eligible to participate in our short-term incentive programs. ??
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.? Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
