Paid Media Strategist

Creative Circle, LLC • Plainsboro, NJ • 20h ago

Full Job DescriptionOur major Pharma client is seeking a Paid Media Strategist to join their team for a 12 month freelance role, offering 40 hours/week. This is a hybrid role in Plainsboro, NJ. Team: The Paid Media team is part of Omnichannel Engagement. Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enable us to iterate rapidly and refine our strategies based on real-world results.The Position: The Paid Media Strategist is to assist in the development of paid media plans and strategies across a portfolio of brands, ensuring alignment with brand positioning and objectives. This role involves managing agency partners, providing strategic insights, and optimizing media activities to maximize impact and efficiency. Additionally, the role ensures manages the media budget, tracking and optimizing expenses to maintain alignment with organizational goals and objectives.Responsibilities: - Strategic Media Planning: Assist in developing and coordinating paid media plans with TA and Brand leads, Omnichannel Orchestration colleagues and other relevant stakeholders to ensure alignment with brand positioning and messaging. - Develop and present compelling for management endorsement that include identification of innovative opportunities. - Assist in developing media strategies across the portfolio of TAs and brands in conjunction with business objectives. - Manage agency partners in media planning and buying responsibilities for the portfolio of TAs and brands. - Provide strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts. - Translate brand objectives/media strategy into strategic media plans with responsibility of presenting plans to internal TA and brand teams, provide guidance/insights, solicit feedback. - Work with media agency and Orchestration to ensure appropriate planning, execution, optimization and analysis of all media activities while ensuring media buys are targeted efficiently and effectively. - Assist in the development and maintenance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies across the portfolio of products in conjunction with HCP team, governance models, optimization, reporting and analytics. - Support Market Development Paid Media and Media Integration efforts in partnership with Patient marketing teams and Product Communications-Functional Area Leadership: Support Channel Strategy Team in cross functional working groups and functional area specific leadership projects- Collaboration with Internal Stakeholders: Works closely with TA and Brand leads to ensure alignment on media strategy plans. Qualifications:-Bachelor's degree in marketing, Business, Communications, Information Technology, or related field. Advanced degree is preferred-8+ years paid media marketing experience required-Multichannel paid marketing experience, responsible for comprehensive media plan management/oversight required-Evidence of passion and achievements in traditional, digital and emerging media space-Planning, Execution and Follow-Up effectively prioritizes and spends his/her time and the time of others on what is important-Develops accurate short- and long-term plans-Ensures timely execution and follow-up-Meets deadlines-Anticipates problems and roadblocks to avoid crisis management-The ability to work on cross funct

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