Director of Digital Marketing, Flooring Products

Shaw Industries Inc • Kennesaw, GA • 1d ago

Job Title

Position Overview

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide.

The Director of Digital Marketing is a pivotal people leader role within our organization, responsible for driving the strategic direction and execution of our digital marketing efforts. This individual will lead the development, implementation, and management of comprehensive digital marketing strategies that enhance brand awareness, drive customer engagement, and increase sales and lead management metrics across all digital channels. This position will work in a hybrid way 3-4 days per week from our Dalton, GA corporate offices.

Responsibilities

Strategy Development: Develop and implement digital marketing strategies that align with the residential business strategies.

Team Leadership: Lead and grow the digital marketing team. Provide structure, process, and standards for these teams to ensure success

Campaign Management: In conjunction with Brand teams, oversee the planning, execution, and optimization of digital marketing campaigns, including SEO/SEM, AI search, email marketing, social media, and paid digital advertising.

Marketing Automation: Lead development of structured marketing automation program focusing on lead generation and nurturing across the consumer journey in support of our retail customers

Analytics and Reporting: Define KPIs and analyze performance metrics to measure the success of digital marketing efforts to make data-informed decisions. Create proper dashboarding and cadence for stakeholder reporting.

Stakeholder Management: Create strong relationships with stakeholders including brand leadership, marketing, IT, product teams, and sales to create a digital center of excellence as a trusted business partner

Budget Management: Manage digital marketing budget, ensuring efficient allocation of resources to maximize ROI.

Content Strategy: Develop and oversee content strategies that support digital marketing objectives including brand sites and syndication of content to key retail customers

Innovation: Stay current with industry trends and emerging technologies and incorporate these into the digital marketing strategy as appropriate.

Brand Management: Ensure consistency in brand messaging across all digital channels.

Compliance: Ensure all digital marketing activities comply with relevant regulations and standards.

Partnerships: Establish and maintain relationships with external partners, agencies, and vendors to enhance digital marketing initiatives.

Qualifications and Skills:

Education: Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.

Experience: 10+ years of experience in digital marketing, with at least 5 years in a leadership role.

Technical Skills: Proficient in digital marketing tools and platforms, including GA4, SalesForce Marketing Cloud, SEO tools, and social media advertising.

Analytical Skills: Strong analytical skills with the ability to interpret data and make informed decisions. Demonstrated ability to lead and collaborate with cross-functional teams, including a strong focus on prioritization of projects that deliver the highest impact for the business

Excellent communication and interpersonal skills; strong presentation skills

Strong budget management

Must be action orientated and responsive in a very fast paced environment

Must display these critical competencies to be successful in this role: demonstrate strategic influence, exercise business acumen, ensure a consumer/customer-centric approach, coach and develop others

Must exhibit these leadership qualities: propensity to lead, learning agility, and have a passion for results

Competencies:

Establish Strategic Direction

Sell the Vision

Drive Execution

Demonstrate Inclusive Leadership

Build Strategic Partnerships

LI-TA1

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

Go to Apply

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