Director Product Marketing

Aeris Communications • San Jose, CA • 3d ago

For more than three decades, Aeris has been a trusted cellular IoT leader enabling the biggest IoT programs and opportunities across Automotive, Utilities and Energy, Fleet Management and Logistics, Medical Devices, and Manufacturing. Our IoT technology expertise serves a global ecosystem of 7,000 enterprise customers and 30 mobile network operator partners, and 80 million IoT devices across the world. Aeris powers today's connected smart world with innovative technologies and borderless connectivity that simplify management, enhance security, optimize performance, and drive growth.

We are looking for a strategic, data-driven, and customer-obsessed Director of Product Marketing to lead our product positioning, go-to-market strategies, and cross-functional alignment. You will play a critical role in shaping how our products are perceived, understood, and adopted in the market. This is a highly collaborative role that sits at the intersection of Product, Sales, and Marketing.

Key Responsibilities

Strategy & Leadership

Develop and execute go-to-market strategies for new product launches and feature rollouts.

Define clear product positioning and messaging that resonates with target audiences and differentiates us in the market.

Drive competitive intelligence and market research to inform product strategy and marketing tactics.

Own segmentation and targeting strategies to ensure marketing efforts reach the right audiences.

Partner with Sales, Product, and Customer Success to align product strategy with business goals.

Lead and grow a team of product marketers, providing mentorship and strategic guidance.

Data & Analysis

Leverage market data, customer insights, and analytics to refine positioning and inform campaign development.

Develop pricing and packaging strategies in partnership with Product and Revenue teams.

Track, measure, and report on the effectiveness of product marketing initiatives using KPIs and performance metrics.

Marketing Execution

Create and manage product launch plans, sales enablement materials, and content that supports the buyer journey.

Collaborate with demand generation teams on campaigns that drive awareness and adoption.

Work closely with content and brand teams to ensure consistency across all channels and materials.

Support customer advocacy efforts by capturing testimonials, use cases, and success stories.

Cross-Functional Collaboration

Enable Sales with training, battlecards, competitive positioning, and customer-facing assets.

Partner with Product Management to bring the voice of the customer into product development.

Align with Revenue Operations and Demand Gen teams to drive pipeline growth and customer acquisition.

Requirements

7+ years of experience in product marketing, including 3+ years in a leadership role.

5+ years of experience supporting channel partner programs(ex. OEM's, VARs, CSPs), including partner enablement, asset development and joint marketing efforts.

Sales enablement training and related resource development is a superpower.

Proven track record of developing successful go-to-market strategies and product launches.

Strong strategic thinking and analytical skills; comfortable working with data to inform decisions.

Excellent verbal and written communication skills, with a knack for storytelling and simplifying complex ideas.

Experience in B2B SaaS or technology industries strongly preferred.

Proficiency in tools like Asana, Salesforce, HubSpot, and project management platforms.

Preferred Experience

Experience working at or with Carrier Service Providers (CSP) and/or Mobile Network Operators (MNO)

IoT connectivity technology, solutions and GTM experience

Security Service Edge (SSE) technology, solutions and GTM experience

Partner channel enablement training and related resource development

High growth, agile environment, fast-paced

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may also be modified in the future. An employee's position within the salary range will be based on several factors including, but not limited to: relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The salary range for this role is $200,000 to $250,000.

Aeris offers a comprehensive package of benefits including paid time off, medical / dental / vision insurance, and 401(k) to eligible employees.

As part of our hiring process, Aeris may conduct background checks to verify the information provided in your application and assess your suitability for the role. The scope and @type of checks will comply with the applicable laws and regulations of the country where the position is based. Additional detail will be provided via the formal application process.

Aeris walks the walk on diversity.We are a brilliant mix of varying ethnicities, backgrounds, religions, cultures, sexual orientations, gender identities, ages and professional/personal/military experiences - and that's by design. Different perspectives are essential to our culture, innovative process and competitive edge. Aeris is proud to be an equal opportunity employer.

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