Staff Lifecycle Marketing Manager

Intuit • San Diego, CA • 19h ago

Overview

At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity.

Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses' success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending.

As a Lifecycle Marketing Manager on the Growth Marketing team you will be responsible for driving the end to end campaign strategy (from defining the audience, creative, content) to execution of the campaign (in collaboration with operations and analytics teams) against our highest priority initiatives. You will work with partners across the organization to build best in class campaigns that are highly @contextual and integrated into the QuickBooks platform in order to drive higher revenue per customer.

What you'll bring

5+ years of CRM Marketing experience in b2c or b2b digital marketing

Strong analytical and problem-solving skills to understand data sources, triggers, data mapping, campaign logic, and campaign performance

Experience setting up, executing and measuring life-cycle email campaigns for SaaS products

Passion and ability to be agile in campaign development, execution and delivery of results

Excellent verbal, written, visual/presentation and interpersonal communication skills. Ability to influence and shape strategic conversations with data.

Ability to manage multiple complex projects, stakeholders, and competing priorities

Ability to communicate objectives, plans, status and results clearly, focusing on critical few key points.

Ability to both create long term learning agendas and iterate and learn quickly to optimize campaigns

High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions

Proficiency with Project Management software (GitHub, JIRA, Confluence), Google docs, Excel, Qlik Sense, Tableau, Amplitude, and other data analysis tools

Bachelor's Degree required

How you will lead

Design, launch, and manage multiple end-to-end customer journey campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in product discovery, push, and sms channels

Identify the customer insights and KPIs needed to construct and measure effective go-to-market strategies and quantify the resources required to execute against those strategies

Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns, as well as analyze results. Understand when and how to best engage with teams outside of marketing (data ops, analytics, product, PMO) in order to move projects forward

Own the deliverables, deadlines and measurement of campaign automations in Campaign Manager, Braze or Eloqua to drive conversion, unit growth, and revenue

Provide direction to build program test plans. Perform and analyze A/B split testing along with analysts

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:

Bay Area California $158,000 - $213,500

Southern California $150,500 - $203,500 This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

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