Associate Director Data Science and Analytics

Publicis Groupe • Plano, TX • 15h ago

Company description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

The Data Science & Analytics Team at Razorfish extracts insights from complex and unstructured data to drive strategic decisions and optimize advertising campaigns. By applying statistical models, machine learning algorithms, and predictive analytics, data scientists analyze customer behavior, segment audiences, and identify patterns that can inform creative strategies. This can result in more personalized ad targeting, higher return on investment, and the ability to forecast market trends. Furthermore, this team plays a pivotal role in attribution modeling, ensuring that each touchpoint in a consumer's journey is properly credited for its impact on the conversion.

Responsibilities

Serve as a key client contact, alongside project managers and account, to build strong relationships through proactive communication, strategic consultation, timely delivery of insights, and effective management of expectations around questions and ad hoc requests.

Serve as a primary point of contact for day-to-day site analytics needs, ensuring seamless communication and alignment across site analytics and the broader marketing ecosystem.

Deliver regular reporting and insights, translating complex data into clear and compelling narratives that drive actionable strategies for clients

Present detailed analyses and insights to clients in both formal and conversational formats, demonstrating both technical expertise and exceptional communication skills.

Act as a liaison between the website analytics and other marketing channels, including paid media and CRM, to ensure integrated and cohesive marketing strategies and reporting narratives.

Possibly manage one technically inclined analyst, fostering professional development through mentorship and guidance.

Qualifications

Extensive knowledge of site analytics; experience with Adobe Analytics/GA4 or similar required.

Strong proficiency in data analysis with Excel; familiarity with PowerBI or other data visualization tools is a plus.

Proven experience in an agency setting, with a focus on client management and cross-departmental collaboration.

Exceptional interpersonal and communication skills, able to maintain a calm demeanor and solutions-oriented attitude in a fast-paced, high-pressure environment.

Ability to handle client management responsibilities and efficiently manage requests from internal stakeholders

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $110,580 - $158,865 per year . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/1/25.

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