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Director, Marketing
New York, NY, New York
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Permanent
New York
New York, NY
Marketing
Full - Time
16-Jun-2025
Job Title : Director, Marketing
Division: Luxury Products Division
Location: NY, 10 Hudson Yards
Reports To : VP Marketing
Who We Are:
For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty?in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of?21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.
What You Will Do:
The Director, Marketing, oversees brand strategy as well as the development & execution of 360 Animation Campaigns for all respective innovation and core in their categories. They additionally act as the strategic marketing lead for retailers (Nordstrom, Dillard's, Macy's, Bloomingdale's and Blue Mercury), partnering closely with Sales and their Assistant Manager to execute.
PRINCIPLE OBJECTIVES 50%
Develops the brand's strategy for their categories with market & customer analysis (market intel, market NPD sizing, customer feedback, customer shopping behaviors, CRM data) to ensure our fair share of market and retailer needs are met.
Successfully executes the brand's sampling strategy and budget across all channels to drive evergreen trial and build activations around key pay-to-play moments.
Manages the launch alignment timeline with the DMI/development and demand planning highlighting to senior management when potential milestones or alignments have not been met.
Owns the Wholesale marketing relationship for Nordstrom, Dillard's, Macy's, Bloomingdale's and Blue Mercury, working closing with sales on key needs for top retailers.
Tracks market and competitive activity (new launches, exposures, reviews, media, etc) and provides regular feedback to the broader Marketing team on trends.
Works closely with sales and sales administration groups to ensure that the marketing plan is implemented in the field starting with ensuring timely delivery of all elements, getting the order form setup, ongoing collaboration and then soliciting feedback for improvement by way of post-mortem and weekly results tracking.
MARKET ANALYSIS 25%
Follows competition and communicates market trends on a monthly basis (Luxe + specifically on Hyper Luxe too).
Identifies and evaluates competitive new product launches and promotions, as well as Treatments and spas animations and gives short recap at the monthly marketing meeting.
Visits field and occasionally helps to execute events/animations as needed.
DEVELOPMENT 25%
Makes strategic recommendations to develop her/his lines, either through product launches, extensions, reformulations or basic business support.
Create efficiencies in proc esses and facilitate the internal process of input and approval of programs.
Prepares seasonal launch presentations for the field in order to secure door-level sales and merchandising opportunities.
Develops and empowers Assistant Marketing Manager to ideate, execute and deliver results.
SKILLS:
A Bachelors degree or equivalent experience is required.?
8-10 years of marketing experience is required, cosmetics marketing is a plus.?
Proficient in:? Microsoft Word, Excel and PowerPoint.
Demonstrated project management skills.
Strategic and demonstrated problem solving skills.
Strong communication skills (written and oral) and the ability to handle multiple and diverse tasks is a must.
Strong financial / analytical experience including sales forecasting, analysis of business, profit, budget management.
Ability to work in a very hands on, entrepreneurial environment.
Fostering teamwork, ability to influence others and maintaining a positive attitude, and always taking initiative and being proactive.
Solid understanding of ROI analysis, metrics and program/budget forecasting.?
What's In It For You:
Salary Range : $138,500-$200,800
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [please keep only if applicable]
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don't meet every single requirement? ?At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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