Who We Are
Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means "skin-mind same root"-an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.
Job Summary
We are looking for a Senior Manager, Influencer Marketing to join our fast-paced Consumer Marketing team. In this role, you will help lead and position Tatcha as a global marketing pioneer through leadership that builds and grows our communities, educates on our brand ethos and culture with our communities, drives brand awareness and enhances brand affinity with consumers.
Key Responsibilities
Influencer and Artistry Relations
Own assigned tier of Influencer Marketing activities for Tatcha.
Oversee the creation, development and leadership of influencer marketing relationships and strategies that bring the brand strategy to life in creative and resonant ways to drive scale, amplify the brand story, educate and inspire consumers, while improving social sentiment and recognition.
Develop framework for distribution of influencer content across paid, owned, and earned outlets to yield high levels of exposure to desired audiences and quality engagements across the media spectrum.
Lead the development and implementation of benchmarking and measurement standards to improve tracking of the effectiveness of influencer programs and its impact on brand health and ROI.
Lead the management of external Influencer partners and Influencer agencies including the negotiations of agency and technology SOWs.
Identify emerging talent and opportunities for first to market partnerships - considering reach against a targeted audience based on core demographic, mindsets, interests, and behaviors.
Continuously review and assess the competitive environment.
Develop and set the precedent for Tatcha's affiliate program strategy; build out the affiliate payout structure, communications, and a robust roster of key, high-value creator partners that drive brand equity and new creator launches.
Partner and Integrate with Cross-Functional Teams for Unified Brand Messaging and Execution.
Partner closely with internal brand, Social, PR and community teams to help concept, develop and launch engaging brand and digital stories and associated creative assets that can be leveraged across the marketing mix, including paid, owned, and earned media channels for new product launches and brand campaigns.
Foster strong cross-functional and peer connections to drive powerful and meaningful brand campaigns/activations with the understanding of how Influencer Marketing activities and activations broadly impact product and brand campaigns ideas and executions.
Social Media Partnerships & Connection
Partner very closely on a daily basis with your Social, PR and Creative team colleagues to help integrate and amplify the Influencer marketing experience and exposure across all social channels including for new product launch activations.
Budget
Plan and manage the influencer marketing budget, including monthly forecasting and accruals.
Measurement & Analytics
Establish process and structure to measure and track Influencer Marketing activities.
Sets appropriate KPIs for the function and all initiatives.
Interpret performance results and provide future-forward insights and recommendations.
Identify and explore new measurement opportunities for assessing the ROI of brand marketing investments.
Leadership
Act as a key organizational leader that champions an internal culture aligned with the brand vision.
Lead a cross-functional workflow process to achieve marketing goals with clear ownership, deliverables, and accountability across the organization.
Continuously measure and improve work, formalizing reporting on key metrics. Assess and drive investment in and management of the appropriate analytic tools to optimize marketing performance.
Develop, hire, coach, and support your team and collaborate with cross-functional teams. Implement processes, standards, and infrastructure to have maximum impact.
Who You Are
You are able to learn quickly and take initiative, as our company is dynamic and ever-evolving. To succeed in this position, the following qualities are paramount:
Extremely knowledgeable & passionate about beauty, digital and social media - a trend-hunter and culture-watcher
Creative & inspirational storyteller, always bringing fresh ideas to the table
Agile, open-minded, and skilled at delivering in an entrepreneurial, fast-paced environment
Able to adapt well to shifts in strategy and meet changing deadlines and priorities
Exceptional attention to detail while managing multiple simultaneous projects
Excellent communication, project management, and time management skills
Strong analytical and problem-solving skills, balanced with creativity
Positive and upbeat demeanor; natural relationship-builder
Qualifications
Bachelor's degree
A minimum of 8-10+ years of related experience; beauty, fashion or retail preferred
Proven track record of leading and developing a high performing team
Depth of experience in managing influencer relations
A solid grasp of navigating and winning in the "new" world of public relations and word of mouth marketing
Strong examples of ability to influence and build productive relationships internally and externally across, up and down an organization
Operational experience guiding process to maximize quality work, deadline adherence, and budget management
Experience working with international markets a plus
Must be based in Los Angeles Metro or San Francisco Bay Area
The Details
The expected base salary range for this position is $125,000 to $140,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.
This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. #LI-BH1
Tatcha is committed to diversity and inclusion to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com .
Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.
Equal Opportunity Employer/Protected Veterans/Individuals with Disability.
Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com .
