Director, Marketing Analytics

Ameriprise Financial • Minneapolis, MN • 21h ago

The Director, Marketing Analytics role will be part of the Banking & Cash Solutions (BCS) team and help BCS in its journey of leveraging data to enhance business decisions and client engagement. In this role, you will deliver insights empowering business leaders to run their areas more effectively, leverage industry best practices in data and analytics to move the team towards Prescriptive Analytics from Descriptive and Diagnostic Analytics, and partner with stakeholders across BCS and the complete company including Products, Marketing, Compliance, Legal and Technology. Key Responsibilities Supporting BCS's client acquisition efforts by leveraging internal and external data for engaging with clients and advisors and managing external data partner relationships. Leading Analytics for Digital Marketing - client campaigns, on-line journeys etc. Lead and mentor a team of analysts and work cross-functionally with key stakeholders in Banking & Cash Solutions, Marketing, and Product to drive data-driven decision-making. Lead the development of a robust analytics framework to measure campaign performance and marketing ROI. Contribute to defining BCS' Data Strategy and Infrastructure development. Partner closely with BCS leadership to drive growth strategies, optimize client acquisition efforts, and enhance customer engagement through advanced analytics and data-driven marketing. Work with key partners in areas such as Investments and Operations to provide reporting and insights to run the business more effectively. Bring industry best practices to increase the maturity of the Analytics program. Required Qualifications Bachelor's degree or equivalent 7 - 10 years of experience as a leader, either formally or informally, with resilience and energetic/positive attitude Experience managing the analytics behind Digital Marketing - client campaigns, on-line journeys etc. Extensive experience with tools such as Dataiku, PowerBI, SQL, Python Experience with Adobe Analytics and/or Google Analytics Preferred Qualifications Experience with Lean methodology In-depth knowledge of business operations and processes with ability to articulate these processes to others Experienced in driving process/asset changes and initiatives Excellent communication and facilitation skills; demonstrated ability to clearly and persuasively communicate ideas, issues and recommendations to senior leadership Strong analytical and problem-solving skills and ability to use analysis with associated applications Ability to develop effective working relationships with varying levels of employees and influence improvements and efficiencies to work processes Ability to influence across organization and to senior leaders Flexible and able to multitask; can work within an ambiguous, fast-moving environment, while also driving toward clarity and solutions; demonstrated resourcefulness in setting priorities and guiding investment in people and systems Demonstration of strong project management skills Experience leading presentations at meetings Demonstrated enthusiasm for learning and developing creative solutions About Our Company We're a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

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