Software Engineer 3 - Salesforce Account engagement (Pardot) Developer
Who are we looking for?
Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our Salesforce Account engagement (Pardot) Developer in the Franchisee Services Division The Franchisee Services Division is the team that builds and supports applications used by our Buiness and Franchisees. As a key member of our Franchisee Services Team you will collaborate with marketing and technical teams to customize Pardot functionalities to meet business needs and optimize marketing efforts.
Are you a true expert in utilizing the power of Salesforce Marketing Cloud Account Engagement with a deep understanding of marketing automation, lead nurturing, and results-driven campaign management? We invite you to apply today for our Salesforce Account engagement (Pardot) Developer role today and #MakeItYourChoice.
Your Responsibilities
The role involves building automation processes, custom integrations, and ensuring seamless data flow between Salesforce and Pardot
You will collaborate with Franchisee and Global Sales Business and technical teams to customize Pardot functionalities to meet business needs and optimize marketing efforts
Develop and implement custom Pardot solutions, including integrations with Salesforce CRM
Create, modify, and optimize automation workflows, lead scoring models, and reporting dashboards
Work on Pardot API, custom fields, and data sync processes between Pardot and Salesforce
Provide technical support and troubleshoot integration issues between Pardot and Salesforce
Ensure data integrity, mailable prospect limits, implement best practices, and enhance Pardot performance
Document technical decisions and maintain documentation for future reference
Your Experience, Skills & Competencies
Bachelor's degree in Computer Science or Marketing or equivalent experience
5+ years of experience to design, develop, and implement custom solutions within Salesforce Pardot
5+ years of experience with Salesforce Pardot and Salesforce CRM integration
Strong knowledge of Salesforce APIs, Pardot data model, and development tools
Expertise in automation (workflows, drip campaigns), email marketing, and lead management
Proficiency in HTML, CSS, and JavaScript for email/landing page customization
Experience with data synchronization, custom objects, and reporting in Pardot and Salesforce
Ability to troubleshoot technical issues and provide solutions in a timely manner
Have excellent verbal and written communication skills
Have strong problem-solving and analytical skills
Have deep expertise with Sales Cloud, including Lightning Flows, Apex Triggers, and SOQL/SOSL, Pardot APIs, Salesforce APIs, and RESTful APIs
Have strong understanding of Pardot's features, including automation rules, segmentation, lead scoring, and engagement programs
Have strong skills in creating and managing automated marketing workflows, including setting up drip campaigns, lead nurturing, and using triggers and actions to automate repetitive tasks
Salesforce Pardot certification, Salesforce Admin Certification and/or Salesforce Developer certification are a plus.
Your Team
This is an individual contributor role that will report to the Manager, Software Engineering. You will have 3 peer teammates and collaborate with Marketing Business team on a regular basis.
The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves - the striver, the dreamer, the entrepreneur - because that's who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD - Located at Pike & Rose (https://pikeandrose.com/) , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ - Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN - Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote - Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice's Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice's Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
