Marketing Coordinator

University of Pittsburgh • Pittsburgh, PA • 8h ago

The Marketing Coordinator for the Institute for Entrepreneurial Excellence IEE is responsible for managing multiple concurrent projects and activities related to branding, communications, and marketing of the Institute. Reporting to the IEE's Marketing Director, this position will:

Manage content generation for social media, online platforms, and print piecesHelp coordinate marketing aspects of programs and special events Oversee dissemination of marketing materials via channels to desired target audiences and stakeholders Track and analyze social media metrics to assess content performance and deliver on marketing goalsImplement all other aspects of the marketing strategy

Preferred qualifications include:

Experience with email and newsletter marketing platforms e.g. Sales force Marketing Cloud Experience capturing and editing videos to highlight entrepreneur stories and events Photography skills for event or content capture Experience managing websites using WordPress or similar Familiarity with Salesforce or other CRM systems Ability to research content and resources relevant to small business owners Research new trends and provide recommendations to expand our audience and reach

Part of the University of Pittsburgh's Office of Innovation & Entrepreneurship, the Institute for Entrepreneurial Excellence has served businesses throughout western Pennsylvania for more than 25 years. Offering a dynamic mix of consulting, education, and networking opportunities, the IEE strives to be an innovative leader in economic development in the region. To learn more about our organization please visit our website at: entrepreneur.pitt.edu.

Job Summary

Coordinates marketing strategies and functions for University brands, services, and product lines working across multiple markets and channels while adhering to strict branding and style guidelines. Employs writing and graphic design skills to target specific audiences across various mediums using analytics and metrics to measure and improve results. Writes and adapts collateral copy; designs and produces marketing materials. Works with authors and acquisition editors, purchases advertising, and assists in market development strategies.

Essential Functions

Candidate must be able to effectively communicate with staff, stakeholders and media contacts both through written and oral communications.

Physical Effort

Candidate must also be able to independently travel to client locations throughout Western Pennsylvania for site visits, open houses, etc. Some evenings and weekends necessary.

The University of Pittsburgh is committed to championing all aspects of diversity, equity, inclusion, and accessibility within our community. This commitment is a fundamental value of the University and is crucial in helping us advance our mission, which includes attracting and retaining diverse workforces. We will continue to create and maintain an environment that allows individuals to discover, belong, contribute, and grow, while honoring the experiences, perspectives, and unique identities of all.

The University of Pittsburgh is an Affirmative Action/Equal Opportunity Employer and values equality of opportunity, human dignity and diversity. EOE, including disability/vets.

Assignment Category: Full-time regular

Job Classification: Staff.Marketing Specialist

Job Family: Communications & Marketing

Job Sub Family: Marketing

Campus: Pittsburgh

Minimum Education Level Required: Bachelors Degree

Minimum Years of Experience Required: 1

Will this position accept substitution in lieu of education or experience: Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.

Work Schedule: Monday-Friday, 8:30 a.m.-5:00 p.m.

Work Arrangement: Monday-Friday, 8:30 a.m.-5:00 p.m.

Hiring Range: TBD Based Upon Qualifications

Relocation_Offered: No

Visa Sponsorship Provided: No

Background Check: For position finalists, employment with the University will require successful completion of a background check

Child Protection Clearances: Not Applicable

Required Documents: Resume, Cover Letter

Optional Documents: Not Applicable

Equal employment opportunity, including veterans and individuals with disabilities

PI273804489

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