Job Summary
The Senior Marketing Manager is responsible for leading the strategy and execution of Carolina Handling’s external marketing efforts. This role oversees brand development, digital marketing, and external communications including public relations, community engagement, and outbound campaigns. The position works cross-functionally with sales, recruiting, and other customer-facing teams to support lead generation, drive market awareness, and align marketing initiatives with organizational growth goals.
Responsibilities
Develop and execute a comprehensive external marketing strategy that supports business objectives and reinforces brand consistency
Build and maintain a strong corporate brand/image across all public channels including events, promotional materials, digital content, and advertising
Oversee digital marketing efforts including social media, paid search, SEO/SEM, email marketing, and website content
Identify weaknesses or gaps in existing campaigns and lead new initiatives that create impact within agreed timelines and budgets
Manage external partners, vendors, and consultants (e.g. creative agencies, copywriters, digital vendors) to execute strategic marketing programs
Develop sales enablement materials in collaboration with sales leadership to support the customer journey
Write or edit compelling copy for external-facing content such as blogs, social media, email campaigns, case studies, landing pages, and event collateral
Oversee community and sponsorship involvement, coordinating Carolina Handling’s participation in external events and industry organizations
Analyze marketing performance metrics and adjust tactics for ongoing optimization
Collaborate cross-functionally to ensure brand alignment with recruiting, sales, and customer experience
Support additional marketing projects as assigned
Supervisory Responsibilities
People leader managing a Digital Marketing Manager, Content & Communications Manager, and Marketing Specialist(s)
Providing strategic direction, coaching, workload prioritization, and performance management to ensure effective execution of marketing initiatives
Requirements
All potential hires?are subject to pre-employment checks which include but are not limited to background checks, drug screenings, and motor vehicle record checks.
Bachelor’s degree in Marketing, Business, or a related field
6+ years of progressive experience in marketing, communications, or public relations
3+ years in a marketing people leadership position
Demonstrated experience in digital marketing strategy and tools (HubSpot, Google Ads, LinkedIn Campaigns, SEO/SEM, etc.)
Strong writing and editing skills with attention to brand tone and messaging consistency
Experience in B2B or industrial sectors preferred
Excellent decision-making, project management, and cross-functional collaboration skills
Business acumen and the ability to translate complex ideas into clear marketing messages
What You’ll Need for Success
Strategic Execution & Accountability: You align with the vision, take ownership, and deliver results through structured, deadline-driven execution.
Brand Building & Creativity: You’re passionate about shaping a strong brand presence and bringing fresh, innovative ideas to the table.
Self-Motivation & Prioritization: You thrive in fast-paced environments, staying organized, focused, and able to juggle multiple priorities with ease.
Growth Mindset: You’re humble, coachable, and eager to learn—open to feedback and always looking to sharpen your skills.
Collaboration & Work Ethic: You work well with others, contribute to team success, and bring a hard-working, can-do attitude to every project.
Benefits of Joining the Team
Benefits Built For YOU! At Carolina Handling, taking care of Associates is our utmost priority. We are pleased to offer a comprehensive benefit program to protect your health, your family, and your way of life.
Health Benefits:
Medical, Dental and Vision Insurance, Prescription Drug Plan.
Financial and Tax-Saving Benefits:
Company-paid Disability, Life and AD&D Insurance; 401(k) plan with company match and profit sharing; Flexible Spending Accounts, Health Savings Account, and Dependent Care Account.
Additional Benefits:
Critical Illness, Legal Services, Identity Theft Protection, and Pet Insurance.
Company Benefits:
Paid Time Off, Employee Assistance Program, Tuition Reimbursement, Milestone & Anniversary Gifts, Philanthropy/ Corporate Contributions, Associate Giving Fund, and Discount Programs.
Comprehensive Perks Package Including:
Technology and Home Office Setup: This includes a laptop, dual monitors, a docking station, and a wireless keyboard and mouse.
Flexible Work Arrangements
Professional Development Opportunities: This includes training programs and tuition reimbursement for further education or certifications.
Career Growth and Advancement: With opportunities for internal mobility, mentorship programs, and leadership development initiatives, you can take your career to the next level with us.
Company-sponsored social events and team-building activities.
Employee recognition program
Physical Requirements & Working Conditions
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job unless it causes undue hardship.
This position is classified as sedentary work, which requires the ability to remain stationary for extended periods while occasionally moving within the office to complete tasks. Physical demands include the ability to frequently lift and/or move objects weighing up to 10 pounds and occasionally up to 25 pounds. Manual dexterity is necessary for computer operation, writing, and handling materials. Clear articulation and voice control are essential for effective communication with both internal and external customers via telephone. Specific vision abilities essential for this role include close vision, peripheral vision, and the ability to adjust focus.
While the role involves regular interaction with internal and external customers in a dynamic office environment, occasional exposure to shop environments and associated hazards may occur. The individual must effectively manage tight deadlines, shifting priorities, and a high volume of information flow while maintaining professionalism. Additionally, handling sensitive and confidential information is part of the job. Standard office equipment such as laptops and smartphones are regularly utilized, and noise levels typically range from low to moderate.
Travel Requirements:
This job description is intended to outline the general nature and level of work being performed by individuals assigned to this position. It is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. Management reserves the right to modify, add, or remove duties as necessary to meet business needs. This job description does not create a contract of employment between the company and the employee.
Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Carolina Handling we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!
