Associate Director, Marketing (B2C) - REQ002129_1-3175

TheCollegeBoard • Chicago, IL • 5h ago

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12809508 **Associate Director, Marketing, Students and Families

College Board - Engagement and Reach

Remote - USA

About the Team**

The College Board Engagement and Reach team is organized by audience and is comprised of the Engagement and Reach: Students and Families team and the Engagement and Reach: Professionals team. These teams build, execute, and optimize multi-channel campaigns to meet our audiences where they are and drive forward our organizational priorities. We\'ve built a reputation for our attention to detail, focus on audience experience, and data-driven approach to delivering the right message at the right time to the audiences we serve.

The Engagement and Reach: Student and Families team has a particular focus on increasing engagement with our SAT Weekend and Student Search Service programs, and we also develop consumer-facing brand campaigns to expand the reach of our AP and BigFuture offerings. Our work is particularly collaborative and cross-functional, partnering with colleagues in Program, Product, State and District Partnerships, and across the Engagement and Reach Division to meet our goals.

About the Opportunity

The Associate Director, Marketing, Students and Families will connect high school students across the country to postsecondary opportunities through College Board offerings. You\'ll play a vital role in developing and delivering integrated, cross-channel campaigns to promote our SAT, BigFuture, and AP offerings. You will manage three or more campaigns each year-developing clear and engaging content, ensuring clean execution, and reporting on campaign performance. The Associate Director will partner with their manager (the team lead) to set campaign strategy.

In this role, you will:

Campaign Management - 34%

Based on organizational goals, partner closely with your manager to

develop strategic plans for the campaigns you will lead. Strategy will include timing, target audience, measurement plan, messaging, channel mix, etc.

Effectively manage campaign efforts across various teams using

internal project management systems (JIRA/Confluence), including submitting requests, managing timelines for each campaign element, and clearly documenting campaign details and progress

Facilitate content review and approvals process with internal

stakeholders

Ensure clean delivery of the campaign across channels, including

email, web, SEM, paid media, social, text, direct mail, video, and events

Share campaign plans and insights with cross-functional stakeholders

Facilitate relationships with external agencies, partner

organizations, and other external groups, as necessary

Content Creation - 33%

Develop clear and compelling campaign content across your channel

mix (email, paid media, web/blog, direct mail, and video) with a focus on storytelling

Identify creative new ways to reach students and families with

critical-and sometimes complex-messaging to drive toward campaign goals

In partnership with the internal creative team and/or external

vendors, develop the assets needed to fill campaign media plans

Support in the creation of resources like flyers, one-pagers, FAQ

guides, and testimonial content

Leverage GenAI to optimize content development

Campaign Performance Analysis and Reporting - 33%

Track and analyze campaign performance and progress to goals through

Salesforce Marketing Cloud dashboards and Adobe Analytics Workspaces

Optimize campaigns as required to ensure success against campaign

goals

Leverage industry-wide best practices to continuously A/B test new

messaging, creative, segmentation, customer journeys, etc. to increase conversion rates

Develop and present campaign wrap reports within 4-6 weeks of

campaign end dates

About You

3-5 years of consumer marketing campaign experience, ideally

reaching high school students and/or parents

Demonstrated experience with developing compelling content for the

following marketing channels: email, SMS, paid media, SEM, organic social media, and landing pages

Strong verbal and written communication skills-identifies as a

strong writer

Analytical skills to interpret, summarize, and share campaign

performance data; experience with Google Analytics, Adobe Analytics, or a similar web analytics platform

Willingness to travel 3+ times per year for team meetings,

conferences, etc.

A deep and genu

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